The Consumer Goods and Services Café Series

Join senior executives in North America for this exclusive virtual roundtable on ‘Growing your direct-to-consumer channel’. The discussion is designed to be inclusive and interactive, ensuring to leverage the wealth of experience of your peers. Attendance is by invitation and is, of course, complimentary.

This event is part of a special “Café Series,” which delivers an engaging discussion on hard-hitting topics and provides a complimentary metal coffee tumbler, artisan coffee, and virtual entertainment.

Growing your direct-to-consumer channel

Consumer shopping habits continue to shift to online for convenient experiences and receiving products at home. This creates an opportunity for consumer goods (CG) companies to breach markets that have been traditionally inaccessible through wholesale and retail channels. They are now challenged to reevaluate the direct-to-consumer (DTC) approach and its potential to boost revenue and the supporting process changes.

The bar has been raised on consumers’ expectations for digital shopping, and a poor eCommerce experience will risk brand perception in addition to cart abandonment. Pivoting to DTC impacts customer service with increased volumes and new sales order processes. Supply chain processes will also need to adjust for customer order fulfillment.

• How can companies provide the best online experience for key consumer personas?
• What measures are organizations taking to manage increased customer service demand?
• What impact will leveraging the entire supply chain have on order fulfillment?