AWS Case Study

The Ortus Club and AWS came together to provide technology leaders in Malaysia a relaxing, productive, and, most importantly, unforgettable experience in Malaysia’s Berjaya Hills

 

AWS Hosts Malaysia's C-Suite at Two-Day Retreat

Amazon Web Services wanted to take their marketing and brand to the next level. AWS is already an established brand, but they wanted to go even further and truly connect with their target audience to establish themselves as not just a leader in their field, but a potential partner in growth across industries. Specifically, AWS Innovation Programs aimed to introduce business leaders to Amazon’s unique, customer-centric approach to innovation.

To achieve this, AWS partnered with Ortus Experience to reach their target audience and provide a unique and unforgettable experience tied to the AWS brand.

The project

The challenge

In 2023, Amazon Web Services wanted to take their marketing and brand to the next level. Amazon and AWS are already established brands, but they wanted to take it even further and truly connect with their target audience. To establish themselves as not just a leader in their field, but a potential partner in growth across industries. Specifically, AWS Innovation Programs aimed to introduce business leaders to Amazon’s peculiar, customer-centric approach to innovation.

Our solution

Together, Ortus Experience and AWS hosted a two-day event for C-level executives and leaders in the technology space. The event was hosted in Chateau Spa & Wellness Resort, where guests were treated to a number of immersive and relaxing activities as well as a series of talks and roundtables geared towards accelerating their transformation journey, enabling a culture of innovation, and unpacking how Amazon delivers compelling customer experiences at speed at scale.

The participants

AWS and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors to tackle approaches in leveraging data to create more meaningful customer journeys and mitigating the risk of payments fraud.

Notable participants included:

  • CEO of Aerodyne
  • Chief People Officer of Aerodyne
  • Group COO of Affin Group
  • Senior VP & Head of Digital SME of Alliance Bank Malaysia
  • Group Chief Digital Officer of Bank Islam
  • CEO of Boustead Technology
  • CEO of CGC Digital
  • CTO of Hextar
  • Deputy CEO of PETRA Group
  • CEO of PETRONAS
  • Head of Knowledge and Intelligence at PETRONAS
  • CFO of PLUS Malaysia Berhad
  • Chief Digital Officer of Prasarana Malaysia Berhad
  • Acting Chief Digital Officer of RHB Banking Group
  • COO of Tune Talk
The experience

Nestled within the embrace of nature’s beauty, The Chateau Spa & Wellness Resort stands as a sanctuary of opulence and tranquility. Set against a backdrop of lush landscapes and rolling hills, this haven sets the stage for a journey beyond the ordinary, where every moment becomes an exquisite memory.

Located on lush and verdant Berjaya Hills, the idyllic location is a perfect setting for a wide array of leisure activities. The Japanese Village is a popular attraction that allowed guests to unwind and enjoy the peace and serenity of the zen-like gardens.

The results

The two-day event hosted by Ortus Experience and AWS at the Chateau Spa & Wellness Resort was a resounding success, creating an impactful blend of professional development and wellness for C-level executives and technology leaders. The event’s immersive setting allowed attendees to engage deeply with the content while enjoying a luxurious backdrop, fostering both relaxation and learning.

Key Outcomes

  • Enhanced Networking: Attendees formed valuable connections with peers, facilitating the exchange of innovative ideas and potential partnerships across various sectors within the technology industry.
  • Insightful Learning: The series of talks and roundtables provided deep insights into accelerating transformation journeys, fostering a culture of innovation, and understanding Amazon’s approach to delivering customer experiences at scale. These sessions were highly praised for their relevance and the actionable strategies they offered.
  • Innovation and Strategy Development: The event served as a catalyst for leaders to rethink their strategies, inspired by the discussions on innovation and the practical examples of Amazon’s success. Many participants left with concrete ideas to implement in their organizations.
  • Wellness and Balance: The inclusion of immersive and relaxing activities alongside the professional agenda underscored the importance of wellness in leadership. Participants appreciated the opportunity to unwind, which in turn, enhanced their engagement and creativity during the sessions.

‘It was interesting to get various perspectives on migration into cloud and data challenges, and it is so good that we are back to physical events!

– Head of Data & Insights
at Keppel Rewards

 

‘Thank you, The Ortus Club. It was a great knowledge-sharing session. Thank you to the team over at Teradata for bringing up essential topics on building data informed practices.’

– Vice President, Founding Team
at Bukuwarung

Client

3 Months

Timeline

2

Events

Malaysia

Region

Technology

Industry

The client: about AWS

At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.

The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, professional services, consumer electronics, retail and wholesale, CPG, telecommunications, and healthcare. Titles included CEO, COO, CISO, CFO, CTO, and VP, Head, and Director of Information Security, Data, Digital Transformation, Innovation, Finance, and CX.

AWS Hosts Malaysia’s C-Suite at

Two-Day Retreat

Amazon Web Services wanted to take their marketing and brand to the next level. AWS is already an established brand, but they wanted to go even further and truly connect with their target audience to establish themselves as not just a leader in their field, but a potential partner in growth across industries. Specifically, AWS Innovation Programs aimed to introduce business leaders to Amazon’s unique, customer-centric approach to innovation.

To achieve this, AWS partnered with Ortus Experience to reach their target audience and provide a unique and unforgettable experience tied to the AWS brand.

The project

Challenge

The challenge

In 2023, Amazon Web Services wanted to take their marketing and brand to the next level. Amazon and AWS are already established brands, but they wanted to take it even further and truly connect with their target audience. To establish themselves as not just a leader in their field, but a potential partner in growth across industries. Specifically, AWS Innovation Programs aimed to introduce business leaders to Amazon’s peculiar, customer-centric approach to innovation.

Solution

Our solution

Together, Ortus Experience and AWS hosted a two-day event for C-level executives and leaders in the technology space. The event was hosted in Chateau Spa & Wellness Resort, where guests were treated to a number of immersive and relaxing activities as well as a series of talks and roundtables geared towards accelerating their transformation journey, enabling a culture of innovation, and unpacking how Amazon delivers compelling customer experiences at speed at scale.

The participants

AWS and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors to tackle approaches in leveraging data to create more meaningful customer journeys and mitigating the risk of payments fraud.

Notable participants included:

  • CEO of Aerodyne
  • Chief People Officer of Aerodyne
  • Group COO of Affin Group
  • Senior VP & Head of Digital SME of Alliance Bank Malaysia
  • Group Chief Digital Officer of Bank Islam
  • CEO of Boustead Technology
  • CEO of CGC Digital
  • CTO of Hextar
  • Deputy CEO of PETRA Group
  • CEO of PETRONAS
  • Head of Knowledge and Intelligence at PETRONAS
  • CFO of PLUS Malaysia Berhad
  • Chief Digital Officer of Prasarana Malaysia Berhad
  • Acting Chief Digital Officer of RHB Banking Group
  • COO of Tune Talk

The experience

Nestled within the embrace of nature’s beauty, The Chateau Spa & Wellness Resort stands as a sanctuary of opulence and tranquility. Set against a backdrop of lush landscapes and rolling hills, this haven sets the stage for a journey beyond the ordinary, where every moment becomes an exquisite memory.

Located on lush and verdant Berjaya Hills, the idyllic location is a perfect setting for a wide array of leisure activities. The Japanese Village is a popular attraction that allowed guests to unwind and enjoy the peace and serenity of the zen-like gardens.

The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

22

companies
represented

15

executives
engaged

40

confirmed
attendees

256

relevant contacts

2

events

The results

The two-day event hosted by Ortus Experience and AWS at the Chateau Spa & Wellness Resort was a resounding success, creating an impactful blend of professional development and wellness for C-level executives and technology leaders. The event’s immersive setting allowed attendees to engage deeply with the content while enjoying a luxurious backdrop, fostering both relaxation and learning.

Key Outcomes

  • Enhanced Networking: Attendees formed valuable connections with peers, facilitating the exchange of innovative ideas and potential partnerships across various sectors within the technology industry.
  • Insightful Learning: The series of talks and roundtables provided deep insights into accelerating transformation journeys, fostering a culture of innovation, and understanding Amazon’s approach to delivering customer experiences at scale. These sessions were highly praised for their relevance and the actionable strategies they offered.
  • Innovation and Strategy Development: The event served as a catalyst for leaders to rethink their strategies, inspired by the discussions on innovation and the practical examples of Amazon’s success. Many participants left with concrete ideas to implement in their organizations.
  • Wellness and Balance: The inclusion of immersive and relaxing activities alongside the professional agenda underscored the importance of wellness in leadership. Participants appreciated the opportunity to unwind, which in turn, enhanced their engagement and creativity during the sessions.
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‘It was interesting to get various perspectives on migration
into cloud and data challenges, and it is so good
that we are back to physical events!’

– Head of Data & Insights
at Keppel Rewards

‘Thank you, The Ortus Club. It was a great knowledge-sharing session. Thank you to the team over at Teradata for bringing up essential topics on building data informed practices.’

– Vice President, Founding Team
at Bukuwarung