At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.
Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.
The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, accounting and auditing services, construction, F&B, education, real estate, automotive, manufacturing, mining and natural resources, engineering, electronics, retail and wholesale, software, energy, utilities, transportation, logistics, oil and gas, agriculture, life sciences, CPG, travel, telecommunications, professional services, media and entertainment, healthcare, general public services, gaming, and aerospace.
To gain comprehensive insights into the topics curated for these events, AWS and The Ortus Club invited senior decision-makers: CEOs, COOs, CIOs, CISOs, CFOs, CDOs, CTOs, CXOs, VPs/Heads/Directors of IT, Information Security, Data, Digital Transformation/Innovation, Infrastructure, Data Migration, AI/ML, Finance, CX, and Contact Centres.