Most corporate event merchandise ends up in a junk drawer or the garbage bin. Low-quality corporate merch that isn’t functional isn’t just wasted money; it cheapens the perceived value of your marketing efforts and could sour memories after the event. This guide will cover ideas for premium gifts that your guests will actually use.
Making quality items that your guests can use in their everyday lives after your venue doors close is a great way to remain top-of-mind and let them take some of those memories home.
For corporate executives, there are a few essentials that are always on their desks: pens, notebooks, and mugs. Having your logo prominently displayed on something they’ll hold daily is a nice way to remind them of you! Here are a few examples below:
The Commuter’s Toolkit
Items they can use during travel or daily commutes are another way to get yourselves visible not only to them, but to the people they meet on their journey! These can be things like tumblers, laptop bags, tote bags, or umbrellas.
The Comfort Factor
No merch line is complete without your customary clothing items! Make sure these are comfortable to wear and don’t fall apart; we want our guests to be wearing these long after they’ve left our event.
You can offer some event-specific merchandise as well! Things that your guests will find immediately useful on the day will show thoughtfulness on your end, and some thematic offerings like wine glasses from a dinner are a way to make your gifts a little more classy.
Event-Specific Comfort
For outdoor events like the Australian Open, caps and fans (both handheld and electric) are great ways of keeping people comfortable in the heat. Conversely, thick, insulated socks are great for those events in colder climates!
The Exclusive Drinkware
Branded artefacts related to the catering from the event are another great way to spark memories! Quality wine and shot glasses are great conversation pieces for people to bring out for special occasions or display, allowing attendees to take something memorable home.
For something a little less fancy and a little more functional, quality tumblers are great for executives who need something useful on the go.
Small Touches, High Impact
For smaller pieces of merchandise, we want something that our guests can either wear or put on something! We have a few examples below of collar pins and stickers, a more subtle nod to your brand that can also be a fashion statement.
Finally, there’s no denying that vouchers for the venue or a related business are a tried and true gift that anyone would find useful.
Hopefully, some of these ideas will help you curate your next event merch launch. Remember, your gifts are an extension of your brand. Choose items that reflect the quality of what you have to offer and that represent you!
Ready to start refining your corporate merch strategies? Plan your next corporate event with us!