More Than Words: Celebrating Positive Reviews

Your event is finally over, the clean-up is done, but the marketing opportunities are just getting started. Most organisations treat feedback as an internal score to be kept. We wanted to change that, so this year at The Ortus Club, we embarked on a project to highlight all of the glowing event reviews we’ve received from various participants at our events. 

We wanted to make something for our teams to have and constantly see the positive effect our work has been having on so many executives across the globe. It needed to be something that they could use in their day-to-day, and have the positive reviews be the first thing they see. 

So, we decided to print our event reviews onto cute little notebooks in our brand’s colours. These notebooks would be tangible representations of the fruits of our labour, and constant reminders of what we’re striving to provide to our valued guests. 

Positive reviews are not just a quantitative metric for how well your company performs, but a valuable resource in building a brand and showing your people involved how important their work truly is. This guide will explore how to strategically use event reviews as part of your post-event efforts to build your organisation’s reputation in B2B events and build up team morale.

Why Positive Reviews Are Your Best B2B Marketing Asset

The Trust Factor

It goes without saying that third-party validation is far more valuable for brand reputation than self-promotion. A greater volume of positive event reviews reduces the perceived risk for future attendees. If it’s apparent that a large number of professionals and C-suite executives have found value in your event, it’s less likely that your validity and effectiveness will be called into question.

The Best Kind of Promotion

Positive reviews also serve as organic and highly effective promotional content. It’s unscripted from a third-party, and if you constantly receive positive feedback on certain characteristics like insightful speakers, great atmosphere, or valuable networking opportunities, it establishes your spot in the market as a reliable leader in that feature. 

Handling Criticism

For every few positive reviews, there are always going to be a handful of negative ones. Handling reasonable criticisms gracefully and addressing the issue immediately at your next event shows that your organisation can take feedback and act on it swiftly. So long as the same negative feedback is not regularly popping up, it shows great care in addressing valid criticisms.

Reviews Worth Echoing

Positive feedback can be so powerful! It boosts morale, increases motivation, and reinforces positive behaviours. We wanted to make sure that these valuable words of appreciation didn’t get lost in the daily shuffle. We amplified The Ortus Club’s reviews and made them tangible.

It’s hard to ignore negative feedback. But it’s also impossible not to receive it because no one’s perfect! And so we thought the positive ones could use a little push! Featuring client and guest reviews directly on physical notebooks, something many use on a daily basis, we’ve transformed these words from fleeting comments on Google into lasting reminders of the impact of our work. May these notebooks act as a constant source of inspiration, reminding our team of the positive ripple effect they create with every single corporate event hosted.

Feedback That Matters

Our clients and guests are at the heart of everything we do. Their feedback is invaluable because it provides us with insights to make our experiences worth attending. 

It’s because of this transparency that we know what we’re doing well and where we can improve. By printing these words and turning them into tangible items, we wanted to demonstrate to all those who left us positive reviews how much we value them and the extent to which they drive us every single day. 

May this gesture reinforce our commitment to providing exceptional knowledge-sharing events and strengthen our relationship with our community.

Writing the Next Chapter Together

As we continue on our mission to inspire executive knowledge sharing globally, we always seek valuable feedback to improve the experience of our corporate events. 

The notebooks we’ve created will remain a symbol of appreciation for our entire team and a celebration of positive feedback in general. They will continue to remind us of the positive impact we can make on those around us, not just as individual professionals but as trustworthy colleagues.

We hope to inspire everyone to constantly seek ways of amplifying positivity when found, especially in the workplace. We’ll continue to cherish the relationships built over the years with everyone who’s involved with curating our events and aim to create something tangible to hold onto, to remind ourselves of the difference we can make.

We hope that every time our team members open their notebooks, they’re reminded of the value of their contributions and the positive difference they make every single day. 

Inspired by the impact we’re making? Tell us by leaving a review here.