This February 26th, 2025, The Ortus Club is bringing together marketing leaders from the European, Middle Eastern, African, and North American regions for a virtual roundtable that will be streamed live on LinkedIn! Attendees will have the opportunity to share insights on how to bridge the gap between short-term engagement and long-term relationship-building.
The live event hallmarks The Ortus Club’s commitment to making knowledge-sharing opportunities accessible for everyone, taking strategic dialogues beyond the four corners of in-person venues, and bringing them directly to professionals worldwide—wherever they are.
Elevating Corporate Events: Turning Engagement into Tangible Value
Marketing is evolving rapidly, driven by advancements in technology, data, and shifting customer expectations. Today’s marketers prioritise personalised experiences, seamless cross-functional collaboration (including with the CRO), and long-term engagement strategies.
Events play a crucial role in this evolution—creating touchpoints that go beyond digital interactions, fostering meaningful connections, and strengthening brand loyalty. Whether through executive roundtables, thought leadership discussions, or immersive brand experiences, events are becoming a key pillar in a holistic marketing strategy, bridging the gap between engagement and long-term relationship-building
By joining the LinkedIn live event, attendees will be able to share and discuss insights related to the topic above and answer the following questions:
- What strategies have you found most effective for increasing attendee engagement before, during, and after an event?
- How do you see corporate events evolving in the next few years? What trends should marketers be preparing for?
- How do you ensure that events are not just engaging at the moment but also drive long-term impact?
Why is it important?
By offering dynamic touchpoints during events, hosts can engage audiences without compromising the depth and quality of their insights. Engaging attendees allows them to share expert knowledge, connect with fellow executives who share similar experiences, and learn from those who differ.
Through comments, polls, and reactions, these real-time interactions allow immediate audience engagement. This bridges geographical barriers and welcomes a diverse range of insights. It also enhances thought leadership to further strengthen credibility and visibility within the industry by sharing high-value discussions with a larger audience.
As one of the leading names in events marketing, The Ortus Club has been witness to the many innovations and trends in the industry. This LinkedIn live event aims to bring together like-minded executives and their networks to discuss maximising event marketing efforts through valuable engagement and relationship building.
What is LinkedIn Live?
LinkedIn has long been a trusted avenue for professionals across a wide range of industries and countries to connect with each other and share valuable knowledge about their expertise. According to a survey by Statista in 2024, LinkedIn is the top choice of social media platform for B2B marketers.
Marketers today realise the importance of creating content that not only provides information but also engages their audiences to create more dynamic experiences and deeper connections. With this, LinkedIn’s success in providing a space for its users to develop their skills may be attributed to its unique positioning as a professional networking site that offers a range of content creation tools and resources, including its LinkedIn Live broadcasting feature.
By leveraging LinkedIn Live, The Ortus Club is embracing the evolution of engaging audiences in real-time. It is transforming traditional roundtable discussions into interactive virtual experiences that extend the reach and impact of executive knowledge-sharing.
Join the Conversation
Looking ahead, The Ortus Club’s first LinkedIn Live event, “Elevating Corporate Events: Turning Engagement into Tangible Value,” marks a new era in executive knowledge sharing. With another avenue in its portfolio of successful event formats, Ortus is leading the way to a balanced mix of the accessibility of live events with the engagement of in-person events.
This virtual roundtable is a testament to the power of digital engagement and the potential of live streaming to reshape professional discussions. If you missed the event, stay tuned for a recording and insights from the session.
