Stripe Case Study
The Client
Irish-American company Stripe was founded in 2009 as a financial services and SaaS provider. From young startups to the largest players in their respective industries and regions, Stripe services millions of companies worldwide.
Stripe boasts a fully integrated suite of payment products for online-oriented and in-person retailers, marketplaces, and other organisations. Beyond expected services, they also enable their clients to beat fraudsters, bolster their risk management, improve user experience, and obtain financing.
Stripe’s reach is ubiquitous, transacting with approximately 90% of all consumers in the United States. More than 135 payment methods and currencies are supported by Stripe, exhibiting the ability to adapt to a rapidly evolving and globalised payments landscape.
Why Ortus?
In 2022, Stripe continued their partnership with The Ortus Club to find quality leads and initiate professional relationships with key prospects across ANZ and APAC.
The Ortus Club reached a diverse range of prospective clients, including CFOs, CEOs, and other senior business leaders, through a series of executive knowledge-sharing roundtables. The topics featured in these events include ‘Achieving hypergrowth and scalability in SMBs and startups’, ‘Series C and beyond: Taking organisational growth to the next level’, and ‘How to win in the new world of retail’.
As a company specialising in connecting with decision-makers all around the globe, The Ortus Club was able to reach executives from Brisbane, Sydney, Melbourne, Auckland, India, Hong Kong, Singapore, and Malaysia through in-person events and others from around Southeast Asia through virtual roundtables.
The Project
- Context
Stripe is one of the globe’s leading financial services software providers, equipping millions of companies around the world with the software and APIs they need for managing payments, payouts, and their businesses as a whole. - Challenge
Despite being a major player and industry leader, Stripe saw significant room for growth in several industries across APAC and ANZ. Specifically, Stripe wanted to target small and medium-sized businesses, startups, digital natives, fintechs, educational technology companies, retailers, and organisations in ecommerce, finance, insurance, hospitality, and education. - Solution
Stripe partnered with The Ortus Club to reach senior decision-makers from key industries using precise criteria through executive knowledge-sharing events such as roundtables and masterclasses, allowing clients to seamlessly form professional relationships with qualified leads.
“Stripe partnered with The Ortus Club to reach senior decision-makers from key industries using precise criteria through executive knowledge-sharing events such as roundtables and masterclasses, allowing clients to seamlessly form professional relationships with qualified leads.”
The Results
From January to October 2022, Stripe and The Ortus Club held 24 events in Asia, Australia, and New Zealand. All told, 425 senior executives accepted the invite, and 322 attended, boasting an attendance rate of 75.8%.
These attendees and new prospects hail from various niches. Some of these markets have long been established, such as retail, BFSI, education, and hospitality. On the other hand, others show great potential for growth. Among them are SSMBs, digital natives, and organisations keen to dive into the world of cryptocurrency.
The partnership does not end at the event. From the Asian leg alone, The Ortus Club was able to amass over 300 prospective clients, with nearly a hundred follow-up meetings set by the company to explore numerous partnership opportunities for Stripe.
