Doug Zarkin, CMO for Pearle Vision of EssilorLuxottica, talks about the importance of team building in marketing leadership, building emotional connections in marketing, and managing a brand’s online reputation.
Shuchi Sarkar, Global Head of Marketing-Segments of AWS, talks about prioritising understanding and meeting the needs of customers above all else, creating relevant and memorable experiences for customers across various channels, and adapting to the evolving landscape of decision-makers.
Edward Pilkington, Chief Marketing & Innovation Officer of Diageo North America, talks about the evolving consumer landscape, maintaining sustainable financial, natural, and social capital for businesses, and shaping possibilities with marketing.
Muriel Raffatin, Global Field and Partner Marketing Leader of Talend, a Qlik company, talks about the importance of utilising data, such as intent data, to inform marketing strategies and improve the sales cycle.
Ellie Ahmadi, CMO of Sago, talks about the importance of data and research in marketing, successful rebranding campaigns, and staying engaged with customers.
Mark Soares, Founder and CMO of Blokhaus, talks about about getting ahead of the highly-competitive landscape, sustainability and the future of marketing, and the importance of execution for every campaign.
Áine Bryn, Mercer UK’s Partner and CMO, talks about the importance of growth and sustainability while exploring external opportunities.
Ruth Rowan, Chief Marketing Officer of Avanade talks about the CMO’s role as the driving force behind growth, the keys to being an effective leader, the challenges facing the marketing world now.
Carrie Mott, Head of Marketing APAC at FullStory, talks about the importance of digital experiences in today’s market.
Tala Alnounou, LWK + PARTNERS’ Head of Marketing for the MENA region talks about the importance of being strategic in developing and executing a marketing plan.