Couchbase Case Study

To create a larger presence in North America and find the right partners to ensure mutual growth,
Couchbase partnered with The Ortus Club for a series of knowledge-sharing events across 12 major cities.

Couchbase Builds Upon Their Brand From Coast to Coast

Before the second half of 2022, Couchbase aimed to reach out to North American business leaders with critical insights on the advantages of their cloud-based application solutions for finance workflows, customer experiences, and application development. To achieve this objective, Couchbase tapped The Ortus Club to improve their B2B lead generation strategy.

Couchbase and The Ortus Club had been collaborating closely since 2021 to advance Couchbase’s B2B efforts. Over the course of the past two years, The Ortus Club also collaborated with other prominent organizations on their cloud integration, fintech, and customer experience initiatives. These efforts, powered by The Ortus Club, generated numerous long-term leads for each business through the sharing of knowledge, which is the area in which The Ortus Club excels.

The Couchbase target brief: NA business leaders in BFSI, retail & wholesale, media & entertainment, IT, automotive, consumer electronics, manufacturing, healthcare, manufacturing, and cloud services. Titles included CIO, CTO, CDO, COO, and Head, VP, and Directors of IT, Enterprise Strategy, Data Architecture, Engineering, Technology R&D, and Security.

The project

The context

A prominent player in the tech space, Couchbase is continually expanding its presence in North America, promoting the ongoing advancement of cloud-based database technology. Although the company’s mission is clearly defined, effectively communicating its distinct offering to clients’ management can be a challenge.

The challenge

To enhance its outreach efforts, Couchbase aimed to initiate discussions on various enterprise applications of cloud-based database technology through roundtables and masterclasses. The challenge lay in doing so without relying on self-promotion, and further market research and marketing event expertise could prove to be highly beneficial.

Our solution

Couchbase and The Ortus Club boasted a long-standing, profitable partnership, which has not just stood the test of time but repeatedly delivered on the promise of quality leads. This latest venture was no exception, as the two companies lay new ground to connect top decision-makers from around the world.

The participants

Couchbase and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers to discuss modernizing financial services, enhancing omnichannel experiences, and driving physical retail transformation.

Notable participants included:

  • Director of Bank Data Engineering at Discover Bank
  • Director of Data Operations & Governance at Allstate
  • CISO of Stoplight
  • SVP of Automation at Citi
  • AVP at Barclays
  • Director at Nasdaq
  • Client Solutions Director at Dell
  • Principal Engineer and Manager at Qualcomm
  • Senior Solutions Manager at Adobe
  • CFO and SVP for Consumer & Operations at GameStop
The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

In attendance were:

  • Senior Director for Digital Transformation at Capgemini
  • Interim Chief Technology Officer of Real Engagement and Loyalty
  • Chief Digital Officer of Celsior Technologies
  • CEO of VetGigs
  • VP of Software Engineering and Head of DEI at Tile
  • Managing Director at Accenture
The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues included:

  • The Palm, Chicago
  • El Gaucho, Seattle
  • American Cut, New York
  • Perry’s Steakhouse & Grille, Austin
  • La Fontana Restaurant at the Hilton, Santa Clara
The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

‘It was a great opportunity to get engaged with senior leaders to learn, network, and share knowledge on a very important topic.

– Value Engineering Solution Lead,
Adobe Experience Manager and Adobe Workfront
at Adobe

‘It was a really nice opportunity to connect with people from organisations in different domains to understand the business and technical challenges of cloud adoption.’

– Technology Evangelist
Diebold Nixdorf

couchbase logo

Client

12

Events

NA

Region

58k+

Contacts

9

Months timeline

apps/cloud

Industry

The client: about AWS

At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.

The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, professional services, consumer electronics, retail and wholesale, CPG, telecommunications, and healthcare. Titles included CEO, COO, CISO, CFO, CTO, and VP, Head, and Director of Information Security, Data, Digital Transformation, Innovation, Finance, and CX.

Couchbase Builds Upon Their Brand

From Coast to Coast

Before the second half of 2022, Couchbase aimed to reach out to North American business leaders with critical insights on the advantages of their cloud-based application solutions for finance workflows, customer experiences, and application development. To achieve this objective, Couchbase tapped The Ortus Club to improve their B2B lead generation strategy.

Couchbase and The Ortus Club had been collaborating closely since 2021 to advance Couchbase’s B2B efforts. Over the course of the past two years, The Ortus Club also collaborated with other prominent organizations on their cloud integration, fintech, and customer experience initiatives. These efforts, powered by The Ortus Club, generated numerous long-term leads for each business through the sharing of knowledge, which is the area in which The Ortus Club excels.

The Couchbase target brief: NA business leaders in BFSI, retail & wholesale, media & entertainment, IT, automotive, consumer electronics, manufacturing, healthcare, manufacturing, and cloud services. Titles included CIO, CTO, CDO, COO, and Head, VP, and Directors of IT, Enterprise Strategy, Data Architecture, Engineering, Technology R&D, and Security.

The project

Context

The context

A prominent player in the tech space, Couchbase is continually expanding its presence in North America, promoting the ongoing advancement of cloud-based database technology. Although the company’s mission is clearly defined, effectively communicating its distinct offering to clients’ management can be a challenge.

 

Challenge

The challenge

To enhance its outreach efforts, Couchbase aimed to initiate discussions on various enterprise applications of cloud-based database technology through roundtables and masterclasses. The challenge lay in doing so without relying on self-promotion, and further market research and marketing event expertise could prove to be highly beneficial.

Solution

Our solution

Couchbase and The Ortus Club boasted a long-standing, profitable partnership, which has not just stood the test of time but repeatedly delivered on the promise of quality leads. This latest venture was no exception, as the two companies lay new ground to connect top decision-makers from around the world.

The participants

Couchbase and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers to discuss modernizing financial services, enhancing omnichannel experiences, and driving physical retail transformation.

Notable participants included:

  • Director of Bank Data Engineering at Discover Bank
  • Director of Data Operations & Governance at Allstate
  • CISO of Stoplight
  • SVP of Automation at Citi
  • AVP at Barclays
  • Director at Nasdaq
  • Client Solutions Director at Dell
  • Principal Engineer and Manager at Qualcomm
  • Senior Solutions Manager at Adobe
  • CFO and SVP for Consumer & Operations at GameStop

The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

In attendance were:

  • Senior Director for Digital Transformation at Capgemini
  • Interim Chief Technology Officer of Real Engagement and Loyalty
  • Chief Digital Officer of Celsior Technologies
  • CEO of VetGigs
  • VP of Software Engineering and Head of DEI at Tile
  • Managing Director at Accenture

The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues included:

  • The Palm, Chicago
  • El Gaucho, Seattle
  • American Cut, New York
  • Perry’s Steakhouse & Grille, Austin
  • La Fontana Restaurant at the Hilton, Santa Clara

The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

12

major
cities

149

executives
engaged

111

confirmed
attendees

74.5%

attendance
rate

71

post-event attendee follow-ups

The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

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‘It was a great opportunity to get engaged with senior leaders
to learn, network, and share knowledge on a very important topic.’

– Value Engineering Solution Lead,
Adobe Experience Manager and Adobe Workfront
at Adobe

‘It was a really nice opportunity to connect with people from organisations in different domains to understand the business and technical challenges of cloud adoption.’

– Technology Evangelist
at Diebold Nixdorf