Curated Insights

The dynamic duo: How collaboration between sales and marketing elevates events

Virtual Roundtable

Friday, July 28th 2023, 10:30 AEST

B2B SaaS Marketing leaders in Australia

In an increasingly competitive event industry, the key to success is the harmonious alignment of marketing and sales functions. Both teams are essential, yet there often exists a divide that impedes the event’s success. Bridging this gap requires a strategic approach, entailing effective communication, mutual understanding of roles, shared goals, and cohesive campaign planning.

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