Client
18
Events
Cross-Sector
Industry
Europe
Region
Dataiku, a leading provider of AI and machine learning platforms, sought to engage European business leaders with compelling insights into how their solutions can accelerate AI adoption across finance, customer experience, and application development. Over the course of the past two years, The Ortus Club also collaborated with other prominent organisations on their AI integration, fintech, and customer experience initiatives.
To achieve this, Dataiku partnered with The Ortus Club to reach their target audience and provide unique and value-driven experiences tied to the Dataiku brand.
Context
A leading force in enterprise AI, Dataiku continues to expand its presence in Europe, championing the integration of AI-driven solutions across organisations. While the company’s mission is well-defined, effectively articulating its unique value proposition to enterprise leadership remains a critical challenge.
Challenge
To bolster its outreach efforts, Dataiku sought to spark meaningful conversations on the diverse enterprise applications of AI-powered solutions through events. The challenge was to achieve this without resorting to overt self-promotion. Leveraging advanced market research and refined event marketing strategies could significantly enhance the effectiveness of these initiatives.
Solution
Dataiku and The Ortus Club developed a long-standing, profitable partnership, which has not just stood the test of time but repeatedly delivered on the promise of quality leads. This latest venture was no exception, as the two companies lay new ground to connect top decision-makers from around the world.
Dataiku and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers to discuss modernising financial services, enhancing omnichannel experiences, and driving physical retail transformation with AI.
Notable participants included:
- Director, Portfolio Delivery for Enterprise Data Technology at London Stock Exchange Group
- Executive Director, Data, Analytics & AI – EMEA at Reinsurance Group of America
- Head of Legal Data & Systems at PWC
- Head of AI Platforms and Architecture at Ericsson
- Head of Knowledge Engineering and Data Modeling at Roche
- Head or Reinsurance IT Systems and Services at Zurich Insurance Company
- Client Solutions Director at Dell
- Principal Engineer and Manager at Qualcomm
- Senior Solutions Manager at Adobe
- CFO and SVP for Consumer & Operations at GameStop
The Ortus Club helped Dataiku expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount knowledge-sharing events within the European region.
Following the success of this collaboration, Dataiku will continue working with The Ortus Club in 2025, aiming to explore even better opportunities to connect worldwide. Currently, they have 6 confirmed events slotted throughout the year.
230executives engaged
209event attendees
81.4%attendance rate
7major cities
