Dataminr Case Study

Dataminr partnered with The Ortus Club to achieve their goal of providing leaders
across countries with critical insights on the benefits of their cybersecurity solutions.

The Ortus Club Powers Dataminr's Global Knowledge-Sharing

At the beginning of 2022, Dataminr sought to provide business leaders worldwide with critical insights on the benefits of their cybersecurity solutions in enterprise risk mitigation driven by real-time information. To accomplish this objective, Dataminr partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, Dataminr and The Ortus Club collaborated in 2020 and 2021 to drive the artificial intelligence giant’s outreach efforts in enterprise-wide real-time risk detection and security. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge-sharing.

The Dataminr target brief: Global business leaders in BFSI, retail & wholesale, media & entertainment, logistics, healthcare, engineering, manufacturing, aerospace, energy, and F&B. Titles included Chief Risk Officer, Chief Information Security Officer, Chief Revenue Officer, and Head/VP/Director of Corporate Risk, Safety, Security, Audience Engagement, Brand, and Business Resilience.

The project

The context

As a leading name in the artificial intelligence and innovation space, Dataminr continues to expand its reach to more businesses worldwide, advocating continuous advancement in real-time data and AI solutions. While the company’s mandate is clear, communicating their unique proposition to clients’ leadership can be a tall order.

The challenge

To bolster its outbound marketing, Dataminr aimed to explore various enterprise applications of state- of-the-art risk detection and converged security measures through roundtables and masterclasses. The trouble lays in doing so without self-promoting, and additional market research and marketing events expertise could make all the difference.

Our solution

Dataminr’s goals were clear, and The Ortus Club had just the tools to help them succeed. By consolidating their resources, the two industry movers were able to design unique executive experiences and generate the necessary leads. They then refined this template for success as they continued pushing the boundaries of knowledge-sharing.

The participants

Dataminr and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors. Through these executive knowledge-sharing events, Dataminr connected with executives from key industry players and tackled various challenges, including operating in volatile socio-economic climates, fulfilling the duty of care, and converging physical security and cybersecurity.

Notable participants included:

  • VP of Futures Execution at Wells Fargo Investment Bank
  • Head of Crisis Management at the Bank of New Zealand
  • Client Security Champion and Crisis Management Advisor at Formula 1
  • Enterprise Resiliency Manager at CVS Health
  • Senior Intelligence Advisor at McDonalds
  • Senior Manager of Compliance Risk at Starbucks
  • Senior Risk Intelligence Analyst at Walmart
  • Global Head of Conduct Financial Crime Compliance & Wealth Management at Standard Chartered Bank
  • VP & Head Quality and Safety, ST Engineering Aerospace at ST Engineering
  • Risk and Crisis Manager at PepsiCo
The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

In group comprises:

  • Founder and Principal of Hello Sara Christine LLC
  • Founder and Director of ResilienC
  • Director of Supply Chain, Operations, & Business Transformation at Visagio
  • Founder of Mind Shifting
  • CISO of Saudi Digital Bank
  • Senior Event Marketing Manager at Remote
The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues include:

  • DeBretts Kitchen Auckland
  • Altitude at Shangri-La Sydney
  • Vue de Monde Melbourne
  • Capella Singapore
  • Artemis Grill & Sky Bar Singapore
  • Corinthia London
The results

The Ortus Club helped Dataminr expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 23 knowledge-sharing events worldwide.

From February to November 2022, both companies hosted 8 in-person events across 6 major cities and 14 virtual events for business leaders across the globe. Overall, The Ortus Club engaged 337 senior executives, meeting 288 across a series of roundtables and masterclasses, and saw an attendance rate of 85.5%: 85.3% for in-person events and 85.6% for virtual events.

At the end of this 7-month-long project, The Ortus Club and Dataminr yielded over 64 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Dataminr’s initial aim of spreading awareness about the importance of integrating innovations in AI and real-time risk prevention and converged measures into enterprise-wide operations.

Following the success of this collaboration, Dataminr will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 8 events slotted for the EMEA region, Australia, and the USA, with talks of more on the way.

‘A wonderful supper event of meeting industry experts discussing the latest trends, analysis and security concerns facing most global companies and professionals.

– Strategic Global Security Adviser
at Formula 1

‘It was fantastic to learn from such different experiences
and yet so many conversion points between us.’

– Digital Innovation Director
at Público

 

Client

23

Events

Global

Region

6

Countries

7

Months timeline

Artificial Intelligence

Industry

The client: about AWS

At the beginning of 2022, AWS sought to provide business leaders across APAC with critical insights on the benefits of their cloud, AI/ML, and metaverse solutions in optimising operations and driving revenue. To accomplish this objective, AWS partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, AWS and The Ortus Club collaborated in 2020 and 2021 to drive the IT giant’s outreach efforts in enterprise analytics and remote customer engagement. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge sharing.

The AWS target brief: APAC business leaders in IT, data, BFSI, BPO, professional services, consumer electronics, retail and wholesale, CPG, telecommunications, and healthcare. Titles included CEO, COO, CISO, CFO, CTO, and VP, Head, and Director of Information Security, Data, Digital Transformation, Innovation, Finance, and CX.

The Ortus Club Powers Dataminr’s

Global Knowledge-Sharing

At the beginning of 2022, Dataminr sought to provide business leaders worldwide with critical insights on the benefits of their cybersecurity solutions in enterprise risk mitigation driven by real-time information. To accomplish this objective, Dataminr partnered with The Ortus Club, to support their B2B lead generation.

Prior to the campaign, Dataminr and The Ortus Club collaborated in 2020 and 2021 to drive the artificial intelligence giant’s outreach efforts in enterprise-wide real-time risk detection and security. Over the last three years, The Ortus Club also worked closely with other leading organisations for their cloud integration, fintech, and customer experience efforts. These Ortus-powered ventures generated multiple long-term leads for each business through what The Ortus Club knew and did best: knowledge-sharing.

The Dataminr target brief: Global business leaders in BFSI, retail & wholesale, media & entertainment, logistics, healthcare, engineering, manufacturing, aerospace, energy, and F&B. Titles included Chief Risk Officer, Chief Information Security Officer, Chief Revenue Officer, and Head/VP/Director of Corporate Risk, Safety, Security, Audience Engagement, Brand, and Business Resilience.

The project

Context

The context

As a leading name in the artificial intelligence and innovation space, Dataminr continues to expand its reach to more businesses worldwide, advocating continuous advancement in real-time data and AI solutions. While the company’s mandate is clear, communicating their unique proposition to clients’ leadership can be a tall order.

Challenge

The challenge

To bolster its outbound marketing, Dataminr aimed to explore various enterprise applications of state- of-the-art risk detection and converged security measures through roundtables and masterclasses. The trouble lays in doing so without self-promoting, and additional market research and marketing events expertise could make all the difference.

Solution

Our solution

Dataminr’s goals were clear, and The Ortus Club had just the tools to help them succeed. By consolidating their resources, the two industry movers were able to design unique executive experiences and generate the necessary leads. They then refined this template for success as they continued pushing the boundaries of knowledge-sharing.

 

The participants

Dataminr and The Ortus Club hosted roundtables and masterclasses attended by top decision-makers from various sectors. Through these executive knowledge-sharing events, Dataminr connected with executives from key industry players and tackled various challenges, including operating in volatile socio-economic climates, fulfilling the duty of care, and converging physical security and cybersecurity.

Notable participants included:

  • VP of Futures Execution at Wells Fargo Investment Bank
  • Head of Crisis Management at the Bank of New Zealand
  • Client Security Champion and Crisis Management Advisor at Formula 1
  • Enterprise Resiliency Manager at CVS Health
  • Senior Intelligence Advisor at McDonalds
  • Senior Manager of Compliance Risk at Starbucks
  • Senior Risk Intelligence Analyst at Walmart
  • Global Head of Conduct Financial Crime Compliance & Wealth Management at Standard Chartered Bank
  • VP & Head Quality and Safety, ST Engineering Aerospace at ST Engineering
  • Risk and Crisis Manager at PepsiCo

The moderators

To ensure smooth flows of discussion and high levels of engagement, The Ortus Club invited some of the best moderators and panellists in the business world today to facilitate the events.

In group comprises:

  • Founder and Principal of Hello Sara Christine LLC
  • Founder and Director of ResilienC
  • Director of Supply Chain, Operations, & Business Transformation at Visagio
  • Founder of Mind Shifting
  • CISO of Saudi Digital Bank
  • Senior Event Marketing Manager at Remote

The experience

In-person roundtable guests were treated to the amenities of the finest meeting venues in the major cities The Ortus Club selected for their knowledge-sharing experiences.

Top venues include:

  • DeBretts Kitchen Auckland
  • Altitude at Shangri-La Sydney
  • Vue de Monde Melbourne
  • Capella Singapore
  • Artemis Grill & Sky Bar Singapore
  • Corinthia London

The results

The Ortus Club helped Couchbase expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 12 knowledge-sharing events within the NA region.

From January to September 2022, both companies hosted 7 in-person events across 6 major cities and 5 virtual for business leaders in North America. Overall, The Ortus Club engaged 149 senior executives, meeting 111 across a series of roundtables and masterclasses, and saw an attendance rate of 74.5%: 73% for in-person events and 76.7% for virtual events.

At the end of this 9-month-long project, The Ortus Club and Couchbase yielded 71 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Couchbase’s initial aim of spreading awareness about the importance of integrating innovations in cloud technology into enterprise-wide database management.

Following the success of this collaboration, Couchbase will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 12 events slotted throughout the year, including their first events in Singapore and Tel Aviv.

6

major
cities

337

executives
engaged

288

confirmed
attendees

85.5%

attendance
rate

64

post-event attendee follow-ups

The results

The Ortus Club helped Dataminr expand its advocacy, reach hundreds of top-level decision-makers, and successfully mount 23 knowledge-sharing events worldwide.

From February to November 2022, both companies hosted 8 in-person events across 6 major cities and 14 virtual events for business leaders across the globe. Overall, The Ortus Club engaged 337 senior executives, meeting 288 across a series of roundtables and masterclasses, and saw an attendance rate of 85.5%: 85.3% for in-person events and 85.6% for virtual events.

At the end of this 7-month-long project, The Ortus Club and Dataminr yielded over 64 follow-up contacts from attendees. Overall, this collaboration proved successful, reaching Dataminr’s initial aim of spreading awareness about the importance of integrating innovations in AI and real-time risk prevention and converged measures into enterprise-wide operations.

Following the success of this collaboration, Dataminr will continue working The Ortus Club in 2023, aiming to explore even better opportunities to connect worldwide. Currently, they have 8 events slotted for the EMEA region, Australia, and the USA, with talks of more on the way.

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‘A wonderful supper event of meeting industry experts discussing the latest trends, analysis and security concerns facing most global companies and professionals.’

– Strategic Global Security Adviser
at Formula 1

‘It was fantastic to learn from such different experiences
and yet so many conversion points between us.’

– Digital Innovation Director
at Público