Ensuring Sustainability for Your Virtual B2B Event

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Virtual event marketing is becoming the “new normal” and the “next big thing” for B2B networking, generating leads, and accelerating your business objectives. But as with any disruptive change, the question of sustainability looms large. How do we make virtual event marketing efforts efficient, impactful, and—most importantly—sustainable in the long run?

With a focus on long-term viability and efficiency, the blog below serves as your guide in ensuring that your next event marketing strategy is meaningful and sustainable to accelerate your business growth.

Environmental Benefits of Virtual Event Marketing

In today’s evolving B2B markets, event marketing decisions have far-reaching impacts—not just on your company’s bottom line but also on the environment. Understanding how switching to virtual event marketing can become an ecological game-changer for your business is critical. Here are only a few of the numerous environmental advantages of leveraging virtual events:

Reduces CO2 emissions

Being consistent with your proactive approach in choosing virtual event marketing over traditional ones demonstrates your company’s commitment to environmental responsibility and enhances your corporate image as a sustainability leader. Integrating these efforts into your annual sustainability reports offers your stakeholders a measurable insight into your brand image and dedication to social responsibility.

Eliminates the need for travel

By hosting your event virtually, you negate the need for the carbon footprint created by international flights, taxis, and other forms of transport that attendees would use to get to in-person event marketing efforts. It’s an immediate and highly effective way to align your company’s virtual event marketing strategy with broader corporate sustainability goals.

Reduces energy usage for temperature control, lighting, and equipment

When you switch to a virtual format, you bypass the need for energy-consuming services like the vast amounts of energy to maintain the right temperature, power adequate lighting, and run the necessary equipment. B2B customers join from the comfort of their own offices or homes, where these utilities are already in use and not additional.

Creates less waste

In-person events inherently produce waste, from printed materials to food containers. All your event marketing collateral becomes digital in a virtual event marketing strategy. Doing so eliminates the need for printed materials and reduces the waste generated. Attendees can download brochures, watch product videos, and even network without the usual waste.

How to make your event marketing efforts more environmentally friendly

Making your virtual event marketing strategies more sustainable doesn’t have to be a mammoth task; simple B2B marketing adjustments can have a significant impact. The following section discusses a few tips on further refining your event marketing to harmonise with the environment.

Reduce energy usage where possible

Reducing energy usage isn’t just an environmental move—it’s also a cost-saving event marketing strategy. Opt for platform service providers committed to renewable energy in their data centres. Include energy-saving tips in your event communications to raise awareness among attendees. When multiplied by hundreds or thousands of participants, small steps make an impactful difference.

Go hybrid for in-person components

A hybrid approach combining virtual and in-person elements is necessary for certain event marketing efforts. When this is the case, choose venues with robust sustainability policies and continue offering virtual options for those who don’t need to be present. By doing so, you not only reduce travel-related emissions but also the energy consumed during the networking event.

Eco-friendly gift items

Everyone loves swag, but the usual promotional items often end up as waste. Consider eco-friendly gift options for your virtual event marketing strategy, like sending digital vouchers for e-books related to your industry. Opt for sustainably sourced or recycled products, like reusable water bottles or organic cotton tote bags, if physical gifts are essential.

Contribute to Environmental Benefits with The Ortus Club’s Virtual Event Marketing

In the evolving landscape of B2B marketing, it’s clear that sustainability isn’t just an option; it’s an imperative. It’s no longer just about staying ahead of the curve but also about leading the turn towards an ecologically responsible future. Ensure sustainable success for your event marketing efforts without sacrificing impact or effectiveness with The Ortus Club.

With an unwavering focus on innovation and sustainability, we offer tailor-made in-person and virtual event marketing solutions for executive knowledge-sharing. As a committed partner in your journey towards sustainability, we can help you not only meet but also set the industry benchmarks for what responsible event marketing looks like. Reach out today to start your journey towards sustainable business growth!

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