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MELBOURNE, MARCH 2025 — Hosted by Amplitude in collaboration with The Ortus Club, this executive roundtable gathered senior product and growth leaders to explore how companies can pursue sustainable, predictable growth in a climate of rising expectations and constrained resources. The session took place at Levantine Hill Estate in the Yarra Valley, where strategic discussion was paired with a private luxury winery experience, making the event both insightful and uniquely memorable.
THE BRIEF
Prioritising Predictable, Efficient Growth
Product leaders today face mounting pressure to deliver growth with accuracy, efficiency, and a deeper understanding of customer behaviour. As acquisition costs rise, companies are being challenged to create value from existing customers, sharpen loyalty strategies, and use data to guide decisions.
Amplitude partnered with The Ortus Club to bring a curated group of senior leaders together to discuss how product-led growth, behavioural insight, and a well-integrated tech stack can support long-term resilience. The intention was to create an environment where executives could exchange practical experiences while stepping away from day-to-day pressures.
THE SETTING
A Luxury Winery Experience at Levantine Hill Estate
Nestled in the rolling hills of the Yarra Valley, Levantine Hill Estate offered an atmosphere of calm and refinement. The event opened with a reception before guests embarked on a private tasting journey into craft and terroir, exploring the estate through its barrel rooms and architect-designed winery spaces.
Led by expert hosts, the tour highlighted Levantine Hill’s meticulous approach to winemaking, blending storytelling, technique, and landscape in a way that encouraged curiosity and connection. Guests were then treated to exclusive pours of the estate’s premium and Family Paddock wines, paired with elegant canapés.
The warm hospitality and serene surroundings set the tone for deeper conversation before the roundtable continued over a relaxed long-table lunch.
Interested to find out how the event was shaped and the work that went behind it?
THE GUESTLIST
Leaders Focused on Product, Growth, and Customer Experience
The roundtable attracted senior leaders responsible for shaping product strategies, digital experiences, customer retention, and revenue growth. Attendees included Heads of Product, Directors of Growth, Product Managers, and leaders across data, CX, and digital functions.
The blend of consumer-facing brands, digital-first companies, and high-growth organisations produced a balanced, multi-industry perspective on today’s growth challenges.
THE DETAILS
Immersive Experiences that Foster Connection
The luxury winery element played a central role in shaping the event’s atmosphere. The behind-the-scenes access, guided tasting, and expert storytelling gave attendees a relaxed way to connect and build rapport before the structured discussion began.
This blend of immersive experience and facilitated conversation helped leaders ease into the roundtable with openness and curiosity, resulting in richer contributions throughout the afternoon.
THE TOPIC
Driving Efficient Growth in 2023
The discussion explored how companies can build predictable, efficient growth by strengthening loyalty, monitoring behavioural shifts, and using data to inform product decisions.
Key questions explored included:
- How can leaders use product-led growth to drive sustainable business outcomes
- What signals help teams understand and react to changes in customer behaviour
- Which strategies create more value from existing customers, from loyalty and retention to repeat purchase and increased average order value
These questions shaped a practical and forward-looking dialogue.
THE INSIGHTS
What Leaders Are Seeing in the Market
A number of themes emerged from the roundtable.
Retention is the new growth engine.
Leaders agreed that strengthening existing customer relationships is more predictable and cost-effective than constant acquisition.
Behavioural shifts must be monitored continuously.
Real-time insight into feature usage, drop-off points, and adoption patterns helps organisations adjust quickly and stay relevant.
Product-led growth remains a key driver of efficiency.
PLG strategies support smoother onboarding, faster value delivery, and reduced friction across the customer journey.
A connected tech stack is essential.
Siloed tools slow down experimentation and measurement. Integrated systems create clarity and speed.
KEY TAKEAWAYS
Building Smarter, Sustainable Growth
Retention before acquisition
Long-term growth begins with existing customers.
Data-led decisions
Behavioural insights fuel better product and marketing choices.
Product-led growth works
PLG enables scalable, cost-effective value creation.
Integration drives impact
A unified tech stack accelerates execution and experimentation.
THE RESULTS
Insight, Connection, and a Memorable Experience
The combination of a private luxury winery experience and a focused strategic discussion offered product leaders a refreshing setting to think deeply about their growth plans for the year. Guests left with clearer perspectives on how to strengthen loyalty, interpret behavioural trends, and execute product strategy with precision.
The event also reinforced Amplitude’s commitment to supporting product teams with the insight and tools needed to make confident, data-led decisions. For participants, the day blended practical learning with a distinctive, high-quality experience that fostered both reflection and connection.
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