HOST
Asia-Pacific
LOCATION
16+
MEETINGS BOOKED
IT
INDUSTRY
Asia-Pacific, 21 August 2025 — Hosted by HackerOne in collaboration with The Ortus Club, this initiative marked a new chapter in the partnership between both organisations. Unlike traditional roundtable events, the project focused solely on direct appointment setting, connecting HackerOne’s sales teams with senior security and IT leaders across the Asia-Pacific region.
Over the two-month pilot, The Ortus Club’s dedicated outreach team led a targeted campaign designed to open doors for meaningful, one-on-one conversations. The result was a focused and highly effective initiative that delivered measurable results and laid the foundation for a scalable, long-term engagement model.
THE BRIEF
Connecting HackerOne with the Right Decision-Makers
HackerOne, a global leader in ethical hacking and vulnerability management, sought rapid and targeted market entry into the APAC region. The objective was to engage directly with senior decision-makers responsible for cybersecurity strategy, risk management, and DevSecOps transformation.
To achieve this, HackerOne partnered with The Ortus Club to launch a dedicated appointment-setting campaign aimed at driving strategic conversations with qualified prospects. Unlike traditional event-driven outreach, this project skipped the roundtable stage entirely and focused on securing one-on-one meetings that would generate real business opportunities.
Interested to find out how the event was shaped and the work that went behind it?
THE DETAILS
A Tailored and Highly Coordinated Outreach Process
The appointment-setting programme required continuous coordination between The Ortus Club’s outreach team and HackerOne’s regional account executives. Each stage of the workflow, from prospect identification to follow-up scheduling, was designed to maximise relevance and maintain a high level of engagement. This approach ensured that every meeting arranged was intentional, personalised, and aligned with HackerOne’s goals.
THE INSIGHTS
What the Outreach Revealed
Throughout the outreach, clear patterns emerged in how senior leaders across APAC evaluate new cybersecurity partnerships. Prospects responded most positively to personalised communication, quick follow-ups, and clear alignment with their current security priorities. Decision-makers also valued concise messaging that highlighted practical outcomes rather than technical complexity. These insights helped refine the approach in real time and strengthened the quality of each booked meeting.
KEY TAKEAWAYS
Lessons from the HackerOne AppSetting Pilot
Quality Engagement Over Quantity
Targeted conversations with the right people drive stronger results than broad, general outreach.
Agility is Essential
Quick responses to interest can make the difference between a missed opportunity and a confirmed meeting.
Persistence Builds Credibility
Consistent, respectful follow-ups demonstrate professionalism and trustworthiness in complex sales cycles.
Collaboration Creates Success
Close coordination between The Ortus Club and HackerOne ensured clear communication, aligned goals, and strong outcomes.
THE RESULTS
Turning Outreach into Business Opportunity
The pilot programme delivered strong and measurable outcomes for HackerOne. Over a two-month period, The Ortus Club secured 16 completed meetings with senior decision-makers and scheduled 5 additional sessions that are set to take place. A further 7 prospects remain actively engaged and in the process of being rescheduled, ensuring that the pipeline continues to grow.
These results confirm the effectiveness of the appointment-setting strategy in reaching high-value prospects. This strengthened HackerOne’s presence in the APAC market, and supported the client’s wider business development goals.
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