HOST
North America and Europe
REGION
9
EVENTS
138
Executives Engaged
NORTH AMERICA AND EUROPE, April to November 2024 — Recurly, a global leader in subscription management and recurring billing, partnered with The Ortus Club to elevate the reach and impact of its executive events across North America and Europe. Over seven months, The Ortus Club supported Recurly’s marketing and thought leadership initiatives by leading the Guest Acquisition process, ensuring that every event brought together a curated group of senior executives from relevant industries.
Through targeted outreach and precision guesting, The Ortus Club delivered high-calibre audiences that reflected Recurly’s mission of connecting with decision-makers shaping the future of the subscription economy.
THE BRIEF
Expanding Reach Through Strategic Guest Acquisition
Recurly wanted to engage senior decision-makers in finance, technology, and customer experience to discuss emerging opportunities within the subscription economy. The objective was to connect with leaders from companies that could benefit from Recurly’s expertise in simplifying billing complexity and accelerating recurring revenue growth.
To achieve this, Recurly partnered with The Ortus Club to manage its Guest Acquisition process across multiple events. The goal was to ensure that each session included a carefully selected group of executives whose profiles matched Recurly’s ideal audience, professionals in positions of influence with both decision-making power and strategic insight.
By using its proprietary guesting cycles and extensive executive network, The Ortus Club guaranteed access to engaged, senior-level participants who found genuine value in attending.
THE SETTING
Global Engagement Across Strategic Markets
The series took place across North America and Europe, with events hosted in major business hubs including New York, London, Amsterdam, and Austin. These locations were chosen to reflect regions where the subscription economy continues to evolve rapidly.
While Recurly led the content and delivery of each event, The Ortus Club ensured that the right voices were in the room. Executives were selected for their ability to contribute meaningfully to discussions and benefit from shared insights. This careful audience curation turned each gathering into a platform for collaboration and strategic exchange.
Interested to find out how the event was shaped and the work that went behind it?
THE GUESTLIST
Senior Leaders from Some of the World’s Most Influential Brands
Across the nine events, The Ortus Club successfully engaged 138 senior executives representing finance, media, technology, retail, and consumer goods. The audience included CFOs, CMOs, CTOs, COOs, and Heads of Product, Growth, and Customer Experience, reflecting a cross-functional mix of expertise.
Notable participants included:
- Chief Growth Officer at Morning Consult
- Chief Marketing Officer at FloSports TV
- Chief Marketing Officer at Growth Tribe
- Chief Marketing Officer at Mubi
- Chief Product Officer at Perkbox
- Chief Financial Officer at MZ Skin
- Chief Financial Officer at Nitrogen
- Chief Technology Officer at Book of the Month, LLC.
- Head of Product Management at Amazon
- Head of Design of Mendix
- Head of Customer Experience and Operations at News UK
- Head of Subscriber Engagement & Retention at The Times and Sunday Times
- Director, AI User Experience at AT&T
- Senior Director, Engineering at Alo Yoga
- Product Director at Wall Street Journal
- Group Financial Controller at 2XU
THE DETAILS
Precision Targeting and Trusted Relationships
The Ortus Club’s guesting model focuses on relevance, accuracy, and engagement. Every guest was personally invited through curated outreach, ensuring that each attendee matched Recurly’s strategic goals and event themes.
This approach goes beyond simply filling the room. Each invitation cycle was guided by The Ortus Club’s data-driven selection process, which identifies leaders most likely to contribute to and gain value from participation. The result was a series of events with attendees who were informed, invested, and genuinely engaged in the conversation.
THE TOPIC
Exploring the Subscription Economy’s Next Chapter
The events explored how subscription-based business models are evolving to meet growing expectations. Participants discussed how data-driven insights, customer experience design, and emerging technology are redefining the way companies build and sustain long-term relationships.
The discussions highlighted shared challenges such as optimising billing operations, maintaining compliance across regions, and creating adaptable pricing structures in an increasingly competitive market.
THE INSIGHTS
Building Connection and Trust Through Relevance
The guesting strategy revealed a growing appetite among senior executives for peer learning and collaborative insight exchange. Across regions, leaders shared that connecting with counterparts facing similar challenges provided both practical solutions and new strategic perspectives.
By ensuring that every participant was relevant and high-calibre, The Ortus Club helped Recurly foster more authentic engagement. This created an environment where meaningful conversations could thrive and long-term relationships could begin.
KEY TAKEAWAYS
Precision Guesting, Real Connection, Lasting Impact
1. Relevance drives results.
Curated audiences ensure every discussion is valuable, engaging, and strategically aligned.
2. Quality outweighs quantity.
The Ortus Club’s targeted guesting process guarantees high attendance and meaningful participation.
3. Trust builds engagement.
Executives return because they recognise the value of credible, well-curated environments.
4. Collaboration strengthens outcomes.
The partnership between Recurly and The Ortus Club proved that precision guesting can transform executive engagement into long-term business growth.
THE RESULTS
Delivering Measurable Value Through Quality Engagement
Over the course of nine events held between April and November 2024, The Ortus Club’s Guest Acquisition efforts delivered 138 senior executives and achieved an attendance rate of 72%.
The targeted approach resulted in 2,500 qualified prospect contacts, strengthening Recurly’s network across both North America and Europe. Beyond the numbers, the partnership demonstrated how The Ortus Club’s guesting expertise translates into lasting business impact by connecting Recurly with decision-makers who matter most.
Request a Feasibility Study
Our Feasibility Studies show exactly who we can reach and how we can engage them. Using your brief, we analyse roles, regions, industries, and company size to deliver a clear, data-driven report that highlights your audience potential.