Evolution of B2B Event Marketing: Capturing ROI and Driving Results

Evolution of B2B Event Marketing: Capturing ROI and Driving Results

August 21, 2024 | Wednesday | 8:00 – 10:00 AM EDT


Marketing leaders in New York are invited to join this breakfast roundtable on “Evolution of B2B Event Marketing: Capturing ROI and Driving Results”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.


Evolution of B2B Event Marketing: Capturing ROI and Driving Results

The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

Join leaders interested in exploring innovative strategies and emerging trends that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMO, VP/Head/Director/Manager of Marketing, Partner Marketing, Event Marketing, Demand Generation, and other Marketing professionals.


8:00 AM
Arrival of guests


8:30 AM
Welcome & short address by The Ortus Club


8:40 AM
Discussion instigated by the moderator & continued by the group over breakfast


9:40 AM
Discussion brought to a close & continue networking

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The Modern

9 W 53rd St, New York, NY 10019, United States | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.