Evolution of B2B Event Marketing: Capturing ROI and Driving Results

Evolution of B2B Event Marketing: Capturing ROI and Driving Results

August 15, 2024 | Thursday | 10:30AM – 11:45 AM CEST


Marketing leaders in Europe are invited to join this virtual roundtable on “Evolution of B2B Event Marketing: Capturing ROI and Driving Results”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.


Evolution of B2B Event Marketing: Capturing ROI and Driving Results

The outlook for 2024 presents marketers with the unique challenge of refining event strategies while navigating shrinking resources. In today’s economy, companies have had to make difficult budget cuts, and a common target is event marketing.

The internal demand for measurable ROI is rising, and budget approvals for events are increasingly difficult to obtain. Event marketing remains, without question, an incredibly effective tool. But now, marketers must reevaluate their strategies around events of all types. In-house or outsourced, in-person or virtual, intimate or large-scale? These are just some of the factors marketers must consider as they finetune their strategies.

  • What challenges do marketers face in effectively capturing ROI in today’s events? How can effectiveness be proven and leveraged to obtain budgets?
  • How are companies utilising and executing small-scale events today? Are in-house or outsourced events more effective?
  • In what direction is the event marketing landscape headed? In-person or online, small-scale or large? How can marketers find the right mix?

Join leaders interested in exploring innovative strategies and emerging trends that are shaping the future of event marketing in 2024 and beyond.

Job titles may include CMO, VP/Head/Director/Manager of Marketing, Partner Marketing, Event Marketing, Demand Generation, and other Marketing professionals.


10:30 AM
Log in of the guests

10:35 AM
Welcome and short address by The Ortus Club

10:40 AM
Introduction of participants

10:45 AM
Discussion initiated by the moderator and continued by the group

11:45 AM
Discussion brought to a close