The path to true personalisation: redesigning the customer journey

Registration is no longer possible

Retail and digital leaders in North America are invited to join this virtual roundtable on ‘The path to true personalisation: redesigning the customer journey’. It is a great opportunity to see how leading organizations plan, assess, and execute personalization to earn more customer loyalty and increase conversions.

The session will explore steps on prioritizing initial personalized experiences and scrutinizing the impact of those efforts, planning for content production, and using people-friendly personalization technology.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

The path to true personalisation: redesigning the customer journey

Retail consumer expectations for contextually relevant and highly personalized communication have skyrocketed in the last two years. The rise of digital-first disruptor brands puts additional pressure on large retailers to create bespoke experiences.

Younger buyers are loyal to brands that align with their personal values and quickly drop those who fail to meet expectations. In the meantime, marketing budget holders are under increased pressure to deliver better results (with or without commensurate budget increases) faster and with more data to support budget allocation.

  • How can companies increase organizational and operational efficiency to meet data and content demands?
  • What are the steps to identify the appropriate actions to take for a diverse customer base?
  • How can organizations increase market share and drive increased revenue and profitability?

Attended by:

Vice President, Category Management & Merchandising at Global Partners LP
Head of Retail Transformation at Bose
Managing Director at Norcon Ventures
Marketing Executive Director at Melaleuca, Inc.
Director, Professional Services at Konica Minolta Business Solutions
Director, E-Commerce at Yamaha Corporation of America
Sr. Manager Enterprise Data Science & Advanced Analytics Team at Cdw

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:00 PM: Ortus Master of Ceremonies to make introductions
4:10 PM: Short Introduction by Avanade
4:20 PM: Discussion instigated by the moderator and continued by the group
5:30 PM: End of session

Hosted by Avanade

avanade logo

Event Detail

October 28, 2021 16:00
EST
Virtual
North America

Why attend?