A new era of CX: rethinking brand engagement in the face of information overload

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Senior executives in Thailand are invited to join this virtual roundtable on ‘A new era of CX: rethinking brand engagement in the face of information overload’. It is a great opportunity to see how leading organisations deepen brand love with individualised customer experiences.

The session will explore the integration of data and tools already in many companies’ arsenals, helping them connect, predict, individualise, and grow at scale. Participants will examine what it takes to free marketers from IT and create captivating experiences.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

A new era of CX: rethinking brand engagement in the face of information overload

People are more connected than ever, but they are now at greater risk of losing the human touch online. As a result, brands are finding ways to turn customer intelligence into customer happiness, reshaping the digital landscape in which they compete for audiences’ attention.

Forward-thinking leaders have identified the potential of individualised, cross-channel customer experiences to transform the broader CX function. To succeed, however, they must connect data, deploy the right technology, and achieve a faster time to value throughout the process.

  • How are organisations ensuring customers are engaged and connected around their brand mission?
  • What is the difference between a customer data platform (CDP) and customer relationship management (CRM)?
  • What are the biggest CX changes companies should prepare for in 2022?

Job titles include CEOs, CMOs, Heads, VPs, and Directors of Digital Marketing, and other senior decision-makers of retail companies in Thailand.

Current attendees:

CMO at Manulife
Global Brand PR & Marketing at Boots Retail
CX Product Manager at Truemoney
Digital Marketing, Digital Engagement at Citi Bank

2:00 PM: Welcome by The Ortus Club and short introduction from Insider
2:15 PM: Discussion instigated by the moderator and continued by the group
3:30 PM: End of session

Hosted by Insider


Event Detail

Wednesday, October 20, 2021 14:00

Why attend?