Engagement Strategies: The Compressionalists of 2021
How can companies prepare for a high-pressure, low-time group that craves ease of purchase rather than price discounts? In short, many successful companies have found that the solution is to declutter the digital experience, using AI and Machine Learning to streamline the shopper’s journey and adopt a less-is-more approach.
AI is assisting the future. Whether it’s Amazon filing patents to use public transportation to deliver goods or Starbucks partnering with Uber Eats for a 30-minute guaranteed delivery, AI is transforming speed-to-delivery. Accordingly, the future of retail will focus on leveraging data to anticipate and respond with stress-free shopping solutions.
- Who are the Compressionalists of 2021? And how can businesses adapt to this growing tendency group?
- How can AI and ML optimise and streamline the shopper journey?
- What does the future of retail look like and how can companies be better prepared for it?