Adapting to the new economy: New trends in data, owned media, and personalization

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Thursday, November 17th, 16:00

Marketing and Product leaders in North America are invited to join this virtual roundtable on “Adapting to the new economy: New trends in data, owned media, and personalization”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

Adapting to the new economy: New trends in data, owned media, and personalization

Businesses have shifted heavily toward owned media and personalized remarketing through influencer campaigns, deep linking, and other digital-first approaches. These strategies are becoming more measurable, especially compared to paid mobile user acquisition in the age of privacy. 

Leaders now increasingly favor social media, augmented reality (AR), and the metaverse. With owned media spaces as the next frontier businesses must explore and occupy, new media mixes and more personalized digital experiences are critical to growth in the new economy.

  • What emerging trends in AR and the metaverse are impacting digital marketing strategies?
  • How can companies gain a competitive edge in the owned media space?
  • What steps must leaders take to enhance their marketing forecast methodology in today’s economy?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

SVP – Head of Product Strategies at City National Bank
VP of Marketing at Nielsen
VP of Digital Products at Northwestern Mutual
VP of Marketing at Nationwide
Senior Director of Marketing at DirectTV
Director of Product Delivery at BNY Mellon
Director – Product Marketing at Meta
Director of Product Management at Intuit
Director of Marketing at Nationwide
Social Media Manager and Strategist at Paypal
Marketing Manager at Subway
Product Owner at BNY Mellon

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:00 PM: Arrival of guests
4:05 PM: Welcoming and opening address by The Ortus Club
4:10 PM: Short introduction by AppsFlyer
4:15 PM: Discussion instigated by moderator and continued by the group
5:15 PM: Discussion comes to an end 

Hosted by AppsFlyer

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Event Detail

Thursday, November 17, 2022 16:00
North America

Why attend?