Adapting your organisation and strategy to a cookieless mindset

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Virtual Roundtable

Wednesday, August 4th, 10:00 HKT

Join senior executives in Hong Kong for this exclusive virtual roundtable on ‘Adapting your organisation and strategy to a cookieless mindset’. The discussion is designed to be inclusive and interactive, ensuring to leverage the wealth of experience of your peers. Attendance is by invitation and is, of course, complimentary.

THE TOPIC

Adapting your organisation and strategy to a cookieless mindset

Customers expect experiences that are transparent to build trust. With cookieless driving the conversation of how to develop reciprocal relationships with customers, an opportunity arises to shift from tactical to a strategic customer framework.

Instead of relying on cookies to convert prospects into identified customers, marketing and technology leaders are taking greater control of customer experience journeys with first-party data solutions.

  • What is the impact of the deprecation of third-party cookies on digital marketing?
  • What shifting consumer privacy expectations are driving changes to cookies that technology marketers use?
  • How can companies adapt their organisation and strategy to a cookieless mindset?

Attended by:

Co-Owner and CTO at HKBN
FVP of Data Management & Marketing Division at China Construction Bank
VP of Technology at Lane Crawford
Head of IT Insurance Partnerships at HSBC Global Insurance
Head of Operations, Marketing & CRM at K11 Concepts
Head of Digital Transformation & Innovation at Great Eagle
Head of Cloud Transformation Office at AIA
Head of IT & Digital at John Swire & Sons HK
Director of E-Commerce at Langham Hospitality Group
Director of Residential Customer Experience at CLP Power Hong Kong

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:00 am: Welcome by The Ortus Club
10:05 am: Short address from Adobe
10:15 am: Discussion instigated by the moderator and continued by the group
11:00 am: Discussion closed by moderator

Hosted by Adobe

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Event Detail

August 4, 2021 10:00
Virtual
Hong Kong

Why Attend?