Using agile market research at every stage of the product lifecycle

Registration is no longer possible.

Marketing leaders in North America are invited to join this virtual wine-tasting roundtable on ‘Using agile market research at every stage of the product lifecycle’. It is a great opportunity to learn how to reshape and reimagine customer experience, products, industries, and maybe, the world.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between attendees in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a certain number of guests per event.

Using agile market research at every stage of the product lifecycle

Conducting market research at each stage of the product lifecycle is a critical component to a successful launch and sustained growth in an increasingly competitive environment. However, the problem lies with traditional market research methods that can be costly and require a specialized team.

Leaders look to agile market research software and its potential to get the insights they need fast. With the power of people and technology at their disposal, decision-makers will be able to forge their future instead of playing catch-up with an ever-evolving landscape.

  • How should organizations conduct their own market research to identify what products and features users value most?
  • What steps are companies taking to gain insights into the competitive landscape?
  • How can leaders track their brands’ awareness and shifting perceptions over time?

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Virtual wine-tasting

Our lively wine-tasting roundtables begin with a virtual tasting, led by a professional sommelier, and continue into a knowledge-sharing roundtable discussion. Registered guests will receive a selection of wines to their doorsteps in anticipation of the event taking place.

Attended by:

CTO/CTL of Financial & Global Markets at IBM
VP of SAP Practice at Capgemini
Head of Customer First at Capgemini
Head of Brand Marketing &Influencer Partnerships at Dropbox
Sr. Director of Demand Generation Global Integrated Marketing Strategy at Workday
Director of Americas Campaigns & Industry at ServiceNow
Director of Product Marketing at Ownbackup
Product Marketing Director at Workday
Associate Director at Verizon

For insight on this event, photos and guest interactions, see our post on LinkedIn.

4:30 PM: Ortus Master of Ceremonies opens session
4:35 PM: Introduction to Participants
4:40 PM: Wine Tasting
5:05 PM: Discussion instigated by the moderator and continued by the group
6:00 PM: End of session

Hosted by

momentive logo

Event Detail

Thursday, November 4, 2021 16:30
North America

Why attend?