An exclusive dinner discussion for CXOs and Senior Marketing and Digital Executives of prominent firms in New York City.
AI in the Marketing Stack
Consumers still find digital ads annoying, not adding value and infringing on their privacy. Recent research shows that SEM, Web and Mobile ads are avoided more than other ads. With all the technology available, consumers expect brands to get it right, especially online. The reality is, whatever brands are doing today, they haven’t nailed the challenge of delivering consumer-centric digital marketing, i.e. ads that each consumer finds relevant. And it carries a price, the more annoying digital ads are, the more the brand equity diminishes.
We will be discussing:
- Which companies are doing well in their digital marketing efforts?
- What is your company doing in terms of personalising your digital customer engagement?
Casa Apicii, New York City
62 W 9th St, New York, NY 10011, United States | Google Maps
The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.
Founder & Principal at Resourceful Business
Co-Founder & Co-CEO at Pair Eyewear
CEO & Founder at Colorado SEO Pros
CEO of Engine Insights at Engine Group
Managing Partner, Managing Director at GroupM
VP, Head of Analytics (New York) at MullenLowe Mediahub
VP of Customer Operations at Teachable
VP at Blackrock
Director of Digital at Starcom
Director of Product Management & Customer Engagement at HBO
Director of Data Science and Analytics at Sapient Razorfish
Director of Social Media Strategy at Wpromote
Marketing Director at SmartyStreets
Senior Product Director at Elsevier
Digital Marketing Manager at PeopleDoc
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from 7.ai
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Starters served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert