An exclusive dinner discussion for C-level Executives and CX Leaders of prominent firms in London.
AI in the Marketing Stack
Consumers still find digital ads annoying, not adding value and infringing on their privacy. Recent research shows that SEM, Web and Mobile ads are avoided more than other ads. With all the technology available, consumers expect brands to get it right, especially online. The reality is, whatever brands are doing today, they haven’t nailed the challenge of delivering consumer-centric digital marketing, i.e. ads that each consumer finds relevant. And it carries a price, the more annoying digital ads are, the more the brand equity diminishes.
We will be discussing:
- Which companies are doing well in their digital marketing efforts?
- What is your company doing in terms of personalising your digital customer engagement?
The Delaunay, London
55 Aldwych, London WC2B 4BB, UK | Google Maps
The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.
6:30 pm: Arrival of guests and reception
7:00 pm: Welcome by The Ortus Club and short address from 7.ai
7:10 pm: Discussion instigated by the moderator and continued by the group
7:45 pm: Starters served
8:00 pm: Discussion brought to a close and guests are encouraged to continue networking
9:00 pm: Change of seats before dessert