B2B e-commerce in India: trends and strategies in 2021
The B2B sector is undergoing an unprecedented digital transformation. The recent pandemic accelerated the need for faster change and the adoption of digital practices by companies focused on traditional distribution models. Despite initial roadblocks, the industry is now fully embracing the digital medium to boost sales and secure growth. To meet the needs of a more evolved and digitally educated target audience, the approach to customer acquisition and user experience has to change.
Consequently, many organisations in India are considering different strategies, the B2B and B2C2B sales models. This approach allows organisations to engage directly with end-users enabling better discovery to prove their product’s value. When carried out strategically, this business segment’s redefinition will improve leadership and increase chances for end-user buy-in.
- How is the B2B approach to e-commerce expected to evolve in 2021?
- Why are many Indian B2B focused organisations changing their approach to sales?
- How can companies meet the needs of an increasingly demanding target audience?