An exclusive online discussion for senior marketing and digital transformation executives across Southeast Asia.
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Virtual Roundtable
Thursday, June 10th, 10:30 GMT+8
THE TOPIC
B2B eCommerce personalisation for the new generation of buyers
As an increasing number of B2B buyers expect client-centric tools similar to their daily B2C eCommerce journeys, there are more growth opportunities but also more challenges to meet demand.
Faced with evolving customer expectations, the potential to leverage data and uniquely personalise client experiences will be the tool of the future. In addition to constantly developing their suite of B2B features, what else can businesses do to maintain momentum?
- What impact does B2B eCommerce have on existing business models? What are the main opportunities and challenges?
- How does a new generation of buyers and their expectations shape B2B commerce strategies?
- What are the most critical components shaping personalisation and experience for B2B clients?
Attended by:
SVP of Sales & Marketing and Global Head of Product Management at Jmatek
Global Head of Digital Brand Marketing at Lenzing
Head of Customer Experience at PURE
Head of Brand Marketing at Sharp Electronics
Head of Marketing S.E.A. / Pacific at BOMAG
Group Director of Marketing at SUTL Group
Director of B2B Marketing at Green Packet
Director of Market at KIND (MARS)
Director of Marketing & Communications at The Trans Resort Bali
Director of Marketing Communications & Partnerships at VistaJet
Senior Manager of E-commerce at SUTL Group
10:30 am: Introduction by The Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and Isobar
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session
Hosted by Adobe, Dentsu Commerce and Merkle
