B2B in 2021: Marketing to The Right Audience

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Virtual Roundtable

Thursday, January 28th / Wednesday, February 3rd, 16:00 EST

An exclusive online discussion for B2B Marketing leaders involved in the finance, marketing, and CX sectors across the United States.

THE TOPIC

B2B in 2021: Marketing to The Right Audience

While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.

The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimization have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favor of knowledge-sharing and providing valuable advice to their target audience.

  • What are the most valuable lessons learned by B2B marketers in 2020?
  • How can networking in the new normal help organizations achieve their sales needs? How can companies ensure they market to those who matter?
  • What does B2B marketing of the future look like and how can organizations prepare for it?

Attended by:

Head of Marketing at UiPath
VP of Marketing at WalkMe
Sr. Director of Marketing at WellSky
Director of Marketing at Harris School Solutions
Director of Field Marketing at Zscaler, Inc.
Sr. Manager of Global Integrated Marketing Campaigns at Sumo Logic
Sr. Manager of Marketing Operations at ServiceTitan
Manager of Marketing Campaigns at Talkdesk
Manager of Marketing at WalkMe

4:00 pm: Ortus Master of Ceremonies to make introductions
4:05 pm: Short introduction to Ortus & introduction of participants
4:10 pm: Discussion instigated by the moderator and continued by the group
5:10 pm: End of session

Hosted by The Ortus Club

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Event Detail

January 28, 2021 16:00
Virtual
United States

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