B2B in 2021: Marketing to The Right Audience

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Virtual Roundtable

Wednesday, January 27th, 17:00 CET

An exclusive online discussion for marketing leaders and event directors from prominent companies across the EMEA region.


B2B in 2021: Marketing to The Right Audience

While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.

The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.

  • What are the most valuable lessons learned by B2B marketers in 2020?
  • How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
  • What does B2B marketing of the future look like and how can organisations prepare for it?

Attended by:

Managing Director of Campaigns & Content at Unit4
Head of HR Marketing & Communications at HRSG
Head of Marketing at iC Consult
Manager of Marketing & Events at Stanton Chase
Manager of Marketing at Clifford Chance
Sr. Marketing Executive at EMEA Recruitment
B2B Marketing Expert at PGS Software
Global Brand of Marketing & Communications at EY


5:00 pm: Ortus Master of Ceremonies opens session
5:05 pm: Introduction to Participants
5:10 pm: Discussion instigated by the moderator and continued by the group
6:00 pm: End of session

Hosted by The Ortus Club

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Event Detail

Wednesday, January 27, 2021 17:00
Europe, Middle East/Africa

Why Attend?