An exclusive online discussion for marketing leaders and event directors from prominent companies across the EMEA region.
Registration is no longer possible.
Virtual Roundtable
Wednesday, January 27th, 17:00 CET
THE TOPIC
B2B in 2021: Marketing to The Right Audience
While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.
The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.
- What are the most valuable lessons learned by B2B marketers in 2020?
- How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
- What does B2B marketing of the future look like and how can organisations prepare for it?
Attended by:
Managing Director of Campaigns & Content at Unit4
Head of HR Marketing & Communications at HRSG
Head of Marketing at iC Consult
Manager of Marketing & Events at Stanton Chase
Manager of Marketing at Clifford Chance
Sr. Marketing Executive at EMEA Recruitment
B2B Marketing Expert at PGS Software
Global Brand of Marketing & Communications at EY
5:00 pm: Ortus Master of Ceremonies opens session
5:05 pm: Introduction to Participants
5:10 pm: Discussion instigated by the moderator and continued by the group
6:00 pm: End of session
Hosted by The Ortus Club
