B2B in 2021: Marketing to The Right Audience
While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.
The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.
- What are the most valuable lessons learned by B2B marketers in 2020?
- How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
- What does B2B marketing of the future look like and how can organisations prepare for it?
VP of Marketing at Schneider Electric
VP of Digital & Marketing Communications at Amadeus Asia
Head of Marketing at AVEVA
Head of Marketing Analytics at Intel Corporation
Head of Marketing at Sendbird
Head of Marketing Campaigns Strategy at True Digital Group
Head of Marketing and Brand at Axiata
Head of Marketing at GBG Plc
Head of Marketing at Axis Communications
Head of Marketing at Udemy
Head of Marketing at LSEG
AVP of Marketing at Wolters Kluwer
Director of Marketing at Aruba
Director of Marketing at Sprinklr
Director of Marketing at Intel Corporation
Director of Marketing and Sales at INFOPRO
Manager of Country & Partner Marketing at McAfee
Manager of Field Marketing at Irdeto
11:00 am: Ortus Master of Ceremonies to make introductions
11:05 am: Short introduction to Ortus & introduction of participants
11:10 am: Discussion instigated by the moderator and continued by the group
12:15 pm: End of session