B2B in 2021: Marketing to The Right Audience
While 2020 has transformed B2B marketing, the year ahead seems to have some surprises in store! To make up for the lack of in-person networking, B2B marketers are relying on technology to push the boundaries and improve their virtual event strategies.
The approach to content has also taken a big turn with virtual likely to remain the main event format, compelling video creation and tactical SEO optimisation have become even more crucial. To challenge screen fatigue and high drop-off rates associated with online events, forward-thinking marketers are shying away from product-centric functions in favour of knowledge-sharing and providing valuable advice to their target audience.
- What are the most valuable lessons learned by B2B marketers in 2020?
- How can networking in the new normal help organisations achieve their sales needs? How can companies ensure they market to those who matter?
- What does B2B marketing of the future look like and how can organisations prepare for it?
CMO at Microsoft
CMO at Cosmo Tech
Head of Marketing & Communications at Zalaris
VP of Marketing at InsideBoard
Director of Marketing at Hays
Director of Marketing at Vertiv
Director of Marketing at Mimecast
Manager of Country Marketing at Micro Focus
Manager of Marketing at Talentia Software
Manager of Marketing at OC&C Strategy Consultants
Manager of Demand Generation at Board Intelligence
Manager of International Marketing at Redfaire International
Sr. Marketing Advisor at KPMG
Sr. Marketing Consultant at Deloitte
Marketing Consultant at Deloitte
Marketing & Events Executive at NAVEX Global
11:00 am: Ortus Master of Ceremonies opens session
11:05 am: Introduction to Participants
11:10 am: Discussion instigated by the moderator & continued by the group
12:00 pm: End of session