B2B2C: hybrid eCommerce and the next revolution for growth

Registration is no longer possible.

Virtual Roundtable

Thursday, August 19th, 10:30 (GMT +8)

Senior executives in SEA are invited to join this virtual roundtable on the topic “B2B2C: hybrid eCommerce and the next revolution for growth”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only and complimentary, and registration is limited to a certain number of guests per event.


B2B2C: hybrid eCommerce and the next revolution for growth

While the pandemic negatively impacted hundreds of economies, it also single-handedly highlighted the utility of strong digital channels across the entire globe. The line between B2B and B2C eCommerce is blurring, with customers of the same demographic and computer literacy demanding the same thing: a smoother, faster, and more convenient shopping experience.

Seeing the chance for B2B businesses to capture wider margins, the sales ecosystem has spilt over these two standard models into a new framework—a B2B2C eCommerce hybrid platform. Now, leaders must consider the impact it will have on their current business models and what new technologies they can adopt towards success.

  • What is the difference between B2B, B2C, and B2B2C?
  • Which eCommerce platforms are best for B2B2C?
  • How can companies cope with the risks of starting a B2B2C strategy? What can they learn from early implementers?

Attended by:

Senior Vice President at UOB
Group Head, Omni Channel & Technology at Luxasia
Regional Head of IT at Abbott
Head of Commercial Business, Singapore at Asus Global PTE LTD
Regional Director of IT at Epson
Senior Director, Head of Regulatory Compliance at Razer
Marketing Director at Reckitt
Manager of IT at Johnson & Johnson
Manager of Marketing at Asus Global PTE LTD
CEE Manager at Medtronic
Operations Manager at Fumaco
APAC Medical Lead at Bayer

For insight on this event, photos and guest interactions, see our post on LinkedIn.

10:30 am: Introduction by The Ortus Club
10:35 am: Introduction of participants
10:45 am: Short address from Adobe and SmartOSC
10:55 am: Discussion instigated by the moderator and continued by the group
11:45 am: End of session

Hosted by Adobe and SmartOSC

           SmartOCS logo