B2B2C: hybrid eCommerce and the next revolution for growth

Senior executives in SEA are invited to join this virtual roundtable on the topic “B2B2C: hybrid eCommerce and the next revolution for growth”. The knowledge-sharing event will be guided by an expert moderator who will drive stimulating discussion between attendees in a closed and confidential environment. Attendance is by invitation only and complimentary, and registration is limited to a certain number of guests per event.

B2B2C: hybrid eCommerce and the next revolution for growth

While the pandemic negatively impacted hundreds of economies, it also single-handedly highlighted the utility of strong digital channels across the entire globe. The line between B2B and B2C eCommerce is blurring, with customers of the same demographic and computer literacy demanding the same thing: a smoother, faster, and more convenient shopping experience.

Seeing the chance for B2B businesses to capture wider margins, the sales ecosystem has spilt over these two standard models into a new framework—a B2B2C eCommerce hybrid platform. Now, leaders must consider the impact it will have on their current business models and what new technologies they can adopt towards success.

• What is the difference between B2B, B2C, and B2B2C?
• Which eCommerce platforms are best for B2B2C?
• How can companies cope with the risks of starting a B2B2C strategy? What can they learn from early implementers?