Bespoke marketing: Humanizing partnerships and maximizing ROI

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Thursday, November 17th, 14:00 EDT

Marketing leaders in North America are invited to join this virtual roundtable on “Bespoke marketing: Humanizing partnerships and maximizing ROI”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Bespoke marketing: Humanizing partnerships and maximizing ROI

Lead generation continues to be a key challenge for businesses in the B2B space, especially as competition intensifies and resources grow scarce. While marketing to businesses is a wholly different challenge from marketing directly to consumers, lessons from the neighboring field may prove not just applicable but greatly beneficial for B2B leaders across industries. 

By moving from large-scale initiatives to bespoke events, the partnership becomes centered on relationships rather than transactions between corporate entities. With a B2C-esque focus on the human side of partnerships, marketers can generate high-quality leads driven by tailored marketing, greatly aiding in account-based marketing and sustaining long-term partnerships.

  • What challenges do companies face when trying to achieve demand generation and growth via events?
  • How are marketers executing small-scale events to generate leads? How do the results compare to large-scale events?
  • What does the future of marketing events look like? Physical or virtual? Large-scale or bespoke?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP of Product Marketing at Medallia
Director of Public Sector Marketing at Netskope
Industry Marketing Director at GE Digital
Associate Director of Customer Marketing at ArisGlobal
Associate Director of Financial Services Client Group Marketing Lead, North America at Accenture
Senior Product Marketing Manager at Unity Technologies
Product Marketing Manager at Security Compass
Marketing Operations Manager at HashiCorp
Lifecycle & Email Marketing Manager at Apptio
B2B SaaS Content Marketing Leader at OneTrust

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:50 PM: Log in of the guests
2:00 PM: Welcome and short address from The Ortus Club
2:15 PM: Discussion instigated by the moderator and continued by the group
3:15 PM: Discussion brought to a close

Hosted by The Ortus Club

Event Detail

Thursday, November 17, 2022 14:00
EDT
Virtual
United States

Why attend?