Beyond Checkout: Transforming transactions into relationship-building touchpoints

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Thursday, October 19th, 11:30 CEST

Senior Executives in Stockholm are invited to join this roundtable luncheon on ‘Beyond Checkout: Transforming transactions into relationship-building touchpoints’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. 

Hosted by PayPal


Paypal logo

Beyond Checkout: Transforming transactions into relationship-building touchpoints

Settling for standard strategies is not an option in today’s hyper-competitive e-commerce realm. No aspect of the business can afford to be overlooked—especially the checkout process, which far too many regard as merely transactional. The point of sale is a pivotal touchpoint that can make or break customer commitment. Enterprises must proactively explore untapped strategies and techniques and master the art of buying experiences to secure conversions and loyalty.

Businesses must look beyond the “buy” button and focus on comprehensive, innovative strategies to attract and retain customers. Elevate this experience by incorporating personalized offers or curated bundles, thereby transforming a transaction into a relationship-building opportunity. As we approach 2024, innovating your consumers’ checkout experiences is not an optional add-on; these are mission-critical elements that should be at the core of any growth strategy.

  • How can businesses leverage interactive buying experiences like virtual try-ons or augmented reality to enhance customer engagement and satisfaction?
  • As digitization accelerates, how can merchants prepare for the evolving landscape of commerce and adapt their strategies to stay competitive?
  • How can businesses effectively measure the impact of their interactive buying experiences and choice of techniques to refine their growth strategies for 2024 and beyond?

Tak – Chambre Separee

Brunkebergstorg 4, 111 51 Stockholm | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CMO at Volvo Car Mobility
Chief Product Officer at CDON
SVP, Mobility at Schibsted
VP Engineering at Warner Bros Discovery
VP of Global Business Development & Partnerships at Truecaller
Global Head of Commercial & Partnerships – Payments at H&M
Head of Global Brand at Tibber
Head of Business Development & Insights at Volvo Cars
Head of Business Development & Expansion at Tibber
Strategy Director at Schibsted
Payment Specialist at H&M
Ecom-architect at Ewkonsult AB

For insight on this event, photos and guest interactions, see our post on LinkedIn.

11:30 AM Guests start arriving
12:00 PM Welcoming and opening address by the Ortus Club
12:05 PM Short Introduction by Paypal
12:10 PM Discussion is instisgated by moderator
12:40 PM Appetizers are served
  1:10 PM Discussion ends, mains are served

Hosted by PayPal

Paypal logo

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit For PayPal financial information, visit

Event Detail

Thursday, October 19, 2023 11:30

Why attend?