Beyond Square Footage: Crafting Exceptional Real Estate Experiences in a Competitive Market

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Thursday, February 22nd, 18:30 GMT

Industry leaders in London are invited to join this roundtable dinner on ‘Beyond Square Footage: Crafting Exceptional Real Estate Experiences in a Competitive Market’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.


Beyond Square Footage: Crafting Exceptional Real Estate Experiences in a Competitive Market

In 2024, London is witnessing a remarkable expansion in office space, with nearly 10 million square feet being added, a peak not seen in the last twenty years. Despite this growth, the UK faces a paradoxical scenario where overall vacancy rates have hit a 10-year high, projected to reach 9%. This trend underscores the crucial importance of real estate experience in the contemporary market. Firstly, the ROI of better real estate experiences cannot be overstated. With an abundance of options, tenants are increasingly selective, prioritizing spaces that offer more than just physical dimensions. Spaces that provide enhanced experiences through amenities, technology integration, and flexible layouts are more likely to attract and retain tenants, ensuring profitability for owners. 

Secondly, the type of real estate experience offered becomes a defining factor. Landlords and developers must ask themselves what unique experiences their properties deliver. Is it a vibrant community, cutting-edge technology, sustainability, or superior design and convenience? These aspects significantly influence tenant decisions, making the nature of the offered experience a pivotal element in a highly competitive market. As vacancy rates rise, the need to stand out through exceptional real estate experiences becomes not just beneficial, but essential for success.

  • How can real estate developers and landlords innovate to enhance the tenant experience in a market with rising vacancy rates?
  • What role does technology play in differentiating office spaces and attracting tenants in London’s expanding real estate market?
  • In light of high vacancy rates, how can sustainability and eco-friendly designs impact tenant attraction and retention in the UK’s real estate sector?


Global COO of Digital Markets at JP Morgan Chase
Managing Partner at RYSE Asset Management
Global Head of Workplace Strategy Capability at
Head of National Clients – PAM at JLL
Head of Systems / Tech Innovation at Workspace Group Plc
Head of Climate Solutions at Aviva Investors
Head of Retail and Futuring at LGIM
Director and Head of EMEA Workplace Advisory at Colliers
Head of Workplace Advisory Nordics at Colliers
CX Manager at JLL
Senior Customer Experience Manager at GPE

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM Arrival of guests and drink reception
7:00 PM Welcoming and opening address by HqO
7:15 PM Discussion initiated by the HqO and continued by the group
7:45 PM Appetizers are served
8:15 PM Discussion ends, mains are served
9:00 PM Drinks and networking
9:30 PM End of session

The Ivy Asia Mayfair, Sakura Room

8-10 N Audley St, London W1K 6ZD, United Kingdom
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The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Hosted by HqO

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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