Beyond Transactions: Cultivating Brand Loyalty and Enhanced Customer Experiences

Wednesday, March 6th, 11:00 GMT+7

Technology, Finance, and CX leaders in Ho Chi Minh are invited to join this roundtable luncheon on ‘Beyond Transactions: Cultivating Brand Loyalty and Enhanced Customer Experiences’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is complimentary and by invitation only.


Beyond Transactions: Cultivating Brand Loyalty and Enhanced Customer Experiences

Driven by advancements in payment technologies, the ongoing evolution of commerce is allowing businesses to reach farther than before, serving cross-border and global customer bases. The shift from cash to cashless is opening countless opportunities, but along with it comes a myriad of challenges. Security, efficiency, and user-friendliness top the list of priorities for reducing purchase friction and driving customer retention.

Furthermore, companies must find ways to bridge the gap between consumers and their business. To do that, a deep understanding of customer behaviour, preferences, and expectations is vital. Leaders today are leveraging data analytics and customer feedback to tailor offerings and align closely with customer needs. This approach has proven not only to boost customer satisfaction but also to strengthen brand loyalty. While there is still a lot of work to be done, this strategy is essential to sustained growth in the dynamic commerce landscape. 

  • What challenges do companies face today in refining the customer experience, particularly in the realm of payments?
  • Where do leaders’ priorities lie when strategising to drive brand loyalty and customer retention?
  • How are companies today bridging the gap between them and their customers? What are companies doing to leverage data and feedback?

Join leaders interested in exploring the dynamic intersection of technology, consumer behaviour, and innovative strategies in the ever-evolving landscape of digital commerce.

Job titles may include CEO, COO, CIO, CTO, CMO, CFO, CXO, VP/Head/Director of Finance, Procurement, Ecommerce, Digital Business, Technology, Digital Transformation, Growth, Commercial, Partnerships, eCommerce, Business Development, Product, and Revenue, as well as other senior decision-makers.

11:00 AM Arrival of guests
11:30 AM Welcome by The Ortus Club
11:35 AM Short address by PayPal
11:45 AM Discussion instigated by the moderator and continued by the group over lunch
12:45 PM Discussion brought to a close and guests are encouraged to continue networking
2:00 PM Coffee, tea, and networking

Hosted by PayPal

Paypal logo

Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal’s 325 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom, enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. For more information on PayPal, visit For PayPal financial information, visit

Your Own Peer Network

Take your seat at the table where industry leaders converge. Before and after our discussions, you’ll have dedicated time to connect with like-minded peers who share your passions. Immerse yourself in a dynamic, collaborative community that fosters innovation and knowledge-sharing. Whether you seek mentorship or professional camaraderie, no man is an island at our events.

Future Insight

Surrounded by elite visionaries, thought leaders, and disruptors, you’ll gain access to insights and emerging trends that extend beyond the horizon. Attending our events allow you an opportunity to not only anticipate change but to actively shape the future of your industry, returning with a strategic edge and a treasure trove of new ideas to elevate your business.

Expert Event Orchestration

Engage in candid, knowledge-rich conversations set against the backdrop of the world’s finest venues. With over 2,000 events since 2016, we are dedicated to professionalism, curating topics, guest lists, and moderators to provide you an unparalleled experience. 

Tailored Discussions

Your engagement is our priority; our renowned, handpicked moderators, adept at crafting immersive discussions, ensure that your time is thoroughly enjoyable and stimulating. Prior to the event, we’ll ask you questions to ensure the discussions are fruitful and aligned with your interests – all you have to do is show up.

Sensory Delight

Delight in meticulously curated three-course meals crafted by maestro chefs. Then take your pick from our curated menu of wines and coffee, all set within an ambiance that not only satisfies your palate but also inspires connections and ideas.

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Event Detail

Wednesday, March 6, 2024 11:00
Ho Chi Minh

Why attend?