Boosting ROI through targeted lead generation

Boosting ROI through targeted lead generation

Marketing startups is arguably the most challenging it has ever been. Companies across industries are ramping up their marketing efforts, making it difficult for newer entrants to break through the noise, especially with limited resources. Compounding this challenge is the need to exhibit ROI inherent in most startups. So where do marketers begin?

Marketing leaders in these young organizations must determine the most effective approaches in determining their audience and, subsequently, turning them into bona fide leads. Developing more vertical and industry-specific marketing strategies is critical in generating and demonstrating ROI. Equipped with the proper strategy, modern technology, and third-party support where needed, a startup can generate leads, build awareness, and effectively establish itself in virtually any market.

• What can marketers do to stimulate interest and drive engagement in fresh or saturated markets?
• How can organizations effectively measure marketing ROI? What metrics should marketers use and hone in on?
• How can marketing events be leveraged to establish a presence within an unfamiliar market? What strategies should companies adopt?