Boosting ROI through targeted lead generation

Tuesday, December 6th, 13:00 EST

Marketing leaders in North America are invited to join this virtual roundtable on “Boosting ROI through targeted lead generation”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Boosting ROI through targeted lead generation

Marketing startups is arguably the most challenging it has ever been. Companies across industries are ramping up their marketing efforts, making it difficult for newer entrants to break through the noise, especially with limited resources. Compounding this challenge is the need to exhibit ROI inherent in most startups. So where do marketers begin?

Marketing leaders in these young organizations must determine the most effective approaches in determining their audience and, subsequently, turning them into bona fide leads. Developing more vertical and industry-specific marketing strategies is critical in generating and demonstrating ROI. Equipped with the proper strategy, modern technology, and third-party support where needed, a startup can generate leads, build awareness, and effectively establish itself in virtually any market.

  • What can marketers do to stimulate interest and drive engagement in fresh or saturated markets?
  • How can organizations effectively measure marketing ROI? What metrics should marketers use and hone in on?
  • How can marketing events be leveraged to establish a presence within an unfamiliar market? What strategies should companies adopt?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Join leaders interested in exploring new approaches in sparking demand for startups and new offerings in saturated markets.

Job titles may include CMO, VP/Head/Director of Marketing, and other decision-makers responsible for field marketing and events marketing.

Current attendees:

Director, Integrated Marketing at QOMPLX
Head of LATAM at Earnix
Director of Marketing at Plate IQ
Sr Marketing Manager at FreshBooks
Demand Generation Manager at Consero Global
Director of Global Partner Marketing at Uberall
Director of Marketing at Priority
Senior Events Marketing Manager at Priority
Head of Marketing, Talent at Andela
Partner Marketing Manager at Restaurant365
VP, Emerging Sales & Sales Development at Iterable
VP Enterprise Marketing & Demand Generation at Rapyd
Senior Customer Marketing Manager at Vena Solutions
Marketing Manager at Preqin

1:00 PM: Introduction by The Ortus Club
1:05 PM: Introduction of participants
1:15 PM: Discussion instigated by moderator and continued by group
2:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Tuesday, December 6, 2022 13:00
North America

Why attend?