Boosting ROI through targeted lead generation

Boosting ROI through targeted lead generation

Marketing today is arguably the most challenging it has ever been, especially for privately held companies competing with an endless sea of public counterparts. Companies across industries are ramping up their marketing efforts, making it difficult for unicorns to break through the noise, especially with comparatively limited resources. Compounding this challenge is the need to exhibit ROI inherent in most organizations. So where do marketers begin?

Marketing leaders in these unicorn companies must determine the most effective approaches in determining their audience and, subsequently, turning them into bona fide leads. Developing more vertical and industry-specific marketing strategies is critical in generating and demonstrating ROI. Equipped with the proper marketing strategy, modern martech, and third-party support where needed, a unicorn company can sustain growth independently and maintain its place among the mythical few in its class.

• What can marketers do to stimulate interest and drive engagement in highly competitive markets?
• How can organizations effectively measure marketing ROI? What metrics should marketers use and hone in on?
• How can marketing events be leveraged to properly manage marketing spend while maximising outcomes? What strategies should companies adopt?