Boosting ROI through targeted lead generation

Registration is no longer possible.

Wednesday, December 7th, 13:00 EST

Marketing leaders in North America are invited to join this virtual roundtable on “Boosting ROI through targeted lead generation”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Boosting ROI through targeted lead generation

Marketing today is arguably the most challenging it has ever been, especially for privately held companies competing with an endless sea of public counterparts. Companies across industries are ramping up their marketing efforts, making it difficult for unicorns to break through the noise, especially with comparatively limited resources. Compounding this challenge is the need to exhibit ROI inherent in most organizations. So where do marketers begin?

Marketing leaders in these unicorn companies must determine the most effective approaches in determining their audience and, subsequently, turning them into bona fide leads. Developing more vertical and industry-specific marketing strategies is critical in generating and demonstrating ROI. Equipped with the proper marketing strategy, modern martech, and third-party support where needed, a unicorn company can sustain growth independently and maintain its place among the mythical few in its class.

  • What can marketers do to stimulate interest and drive engagement in highly competitive markets?
  • How can organizations effectively measure marketing ROI? What metrics should marketers use and hone in on?
  • How can marketing events be leveraged to properly manage marketing spend while maximising outcomes? What strategies should companies adopt?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

VP of Global Demand at Domo. Inc.
AVP of Marketing at Metricstream
Head of Product Marketing at BluBracket
Senior Director of Growth at Electric
Director of Integrated Marketing at Tessian
Director of Marketing at AppGate
Global Marketing Events Manager at CybelAngel
Demand Generation Manager at 6sense
Enterprise Marketing Manager at Greenhouse Software
Partner Marketing Manager at OneTrust
Marketing Leader at GreyOrange

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:00 PM: Introduction by The Ortus Club
1:05 PM: Introduction of participants
1:15 PM: Discussion instigated by moderator and continued by group
2:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Wednesday, December 7, 2022 13:00
North America

Why attend?