Boosting ROI through targeted lead generation

Registration is no longer possible.

Thursday, October 27th, 13:00 EST

Cybersecurity and Marketing leaders in North America and Canada are invited to join this virtual roundtable on “Boosting ROI through targeted lead generation”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

Boosting ROI through targeted lead generation

With the steady growth of remote workforces all over the world, organisations today tirelessly strive to reinforce their cybersecurity systems and policies. Emerging innovations in cybersecurity technology are now more widely available than ever, and business leaders are urged to integrate these solutions into their ever-evolving systems.

Cybersecurity marketing leaders must determine the most effective approaches in discussing with their current and potential clients the manifold benefits of employing cutting-edge cybersecurity technologies. Developing more vertical and industry-specific marketing strategies is critical in producing more wholesome, more interactive, and more personal cybersecurity discourses.

  • How can leaders stimulate interest in addressing cybersecurity concerns?
  • What are the challenges in promoting fruitful discussions on cybersecurity?
  • Which approaches are effective in generating leads in cybersecurity markets?

A live mind map is a visual representation of an event. Our illustrators capture the key points of your discussion in real-time to create an informative and creative illustration for all attendees!

Everyone will receive a copy of the mind map after the session.

Attended by:

Chief Marketing Officer at DataDome
VP of Growth Marketing at Zimperium
Senior Director of Marketing at Seraphic Security
Director of Product Marketing at Rapid7
Director, Alliance Marketing at Gigamon
Director, North America Field and Channel Marketing at Sysdig
Senior Marketing Manager – Latin America at Sophos
Field Marketing Manager at Sysdig

For insight on this event, photos and guest interactions, see our post on LinkedIn.

1:00 PM: Introduction by The Ortus Club
1:05 PM: Introduction of participants
1:15 PM: Discussion instigated by the moderator and continued by the group
2:00 PM: End of session

Hosted by The Ortus Club

Event Detail

Thursday, October 27, 2022 13:00
North America & Canada

Why attend?