Driving revenue and better employee behavior with data-backed decisions

Registration is no longer possible.

Sales and Revenue Leaders in Dallas are invited to join this Roundtable Dinner on “Driving revenue and better employee behavior with data-backed decisions”.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary. Registration is limited to a select number of guests per event.

Driving revenue and better employee behavior with data-backed decisions

Data mastery is now a requirement for organizations that want to succeed in highly competitive markets. Yet, one glaring area remains where guesswork and intuition dominate: motivating workers to engage in profit-driving behaviors.

Few functions within a business require a human touch as much as sales. Sales teams have shown to produce better results when content, motivated, and properly equipped. Companies are only scratching the surface when it comes to leveraging this often-overlooked connection but now, technology has enabled organizations to capitalize and drive profitable behavior with a strategy backed by data. 

  • How do a sales agent’s satisfaction and motivation affect the customer experience whether directly or indirectly? How can employers influence this?
  • How can organizations identify the workforce-centric data points and insights that directly impact margins and revenues?
  • How can companies incentivize the workforce to behave and perform in manners profitable to the organization?

Del Frisco's Double Eagle - Eagle 1, DallasDel Frisco’s Double Eagle – Eagle 1, Dallas

2323 Olive St, Dallas, TX 75201, United States | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

CSO at Norwex
Regional VP of Employer Sales at Cerebral
EVP of Enterprise Solutions at Data Axle Inc
VP of Supplier Oversight at Santander Consumer USA
VP, Sales & Strategic Accounts at Perspectum
VP, Enterprise Information Systems at RealPage, Inc
Head of New Business and Mid-Market Sales at American Airlines
Managing Director of Sales at Higginbotham

For insight on this event, photos and guest interactions, see our post on LinkedIn.

6:30 PM: Arrival of guests
7:00 PM: Welcome by The Ortus Club and Introduction of Guests
7:10 PM: Short address by Forma
7:15 PM: Discussion instigated by the moderator
7:45 PM: Starters served
8:15 PM: Discussion brought to a close and mains served
9:00 PM: Desserts are served
9:15 PM: Coffee, tea

Justin Lane speaker


VP Professional Services | Forma.ai

Justin has worked in sales performance for over two decades. He joined Forma.AI as the VP of Professional Services from industry incumbents XactlyCorp, where he headed up their Strategic Services group. There, he was responsible for growing revenue by delivering sales compensation process improvement plans to their enterprise clients. Prior to XactlyCorp, Justin led sales performance and strategy teams at ZS Associates, OpenSymmetry and The Alexander Group. 

Hosted by Forma.ai

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