Building trust online: Delighting customers and stopping fraudsters

Building trust online: Delighting customers and stopping fraudsters

ECommerce has widely become the norm, and websites and online marketplaces have taken the role of the flagship store from brick-and-mortar establishments. With an overwhelming number of businesses easily accessible online, trust has become the key to success. However, trust goes well beyond just a recognisable name and product.

An endless stream of threats aims to exploit businesses and consumers alike. Account takeovers, for one, have become especially prevalent and concerning for even the largest players. Outdated rules, catch-all approaches, and reactive fraud management can no longer suffice. Moving forward, companies must take a proactive and holistic approach to know their customers, mitigate risks, and optimise the customer experience.

• How has the online fraud landscape evolved in recent years? What challenges concern fraud leaders the most?
• What role is technology playing in strengthening anti-fraud strategies and measures?
• How can companies future-proof their platforms? What growing threats and emerging trends are shaping the future?