Business growth levers from acquisition to retention

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes.

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey.

• What are the most notable changes in user acquisition strategy over the past year?
• How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
• How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?