This roundtable breakfast invites senior marketing executives in Singapore to an invitation-only event that offers intimate peer-to-peer networking opportunities and valuable professional knowledge-sharing. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.
Business growth levers from acquisition to retention
This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes.
As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey.
- What are the most notable changes in user acquisition strategy over the past year?
- How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
- How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?
- How can marketing leaders balance their focus and budgets between user engagement and improving customer lifetime value?
The Grand Hyatt
10 Scotts Rd, Singapore 228211 | Google Maps
The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.
Founder and CEO at Viggify
Co-Founder and CEO at Barepack
CEO of AirAsia Media Group at AirAsia
COO and Head of Product at Mooments
Managing Director at China Mobile International
Head of Partnerships, SEA at Partipost
Head of Product, Japan at Liquid
Head of Marketing & Communications, Asia at Aon
Head Of Marketing at Xendit
Head of Digital Marketing & Platforms at RedDoorz
Head of Internal Communications at Paypal
Regional Head of Partnerships at Tiktok
VP of Marketing at Smartkarma
VP of Product at Wego.com
VP of Marketing at Coinhako
VP of Marketing at Coda Payments
Director and Head of PR & Communications at Zilingo
Director of Merchant Growth at hoolah
8:00 am: Arrival of guests and Breakfast
8:30 am: Welcome address by The Ortus Club
8:40 am: Short introduction by Clevertap
8:50 am: Discussion instigated by the moderator and continued by the group
10:00 am: Discussion brought to a close
10:30 am: Guests normally start leaving