Business growth levers from acquisition to retention

This roundtable discussion invites senior marketing executives in Singapore to an invitation-only event that offers intimate peer-to-peer networking opportunities and valuable professional knowledge-sharing. Attendance is by invitation only, complementary and registration is limited to a certain number of guests per event.

All guests needs to be fully vaccinated and must check-in via TraceTogether SafeEntry, at temperature taking station, prior to entering the venue.

Business growth levers from acquisition to retention

This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes. 

As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey. 

• What are the most notable changes in user acquisition strategy over the past year?
• How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
• How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?
• How can marketing leaders balance their focus and budgets between user engagement and improving customer lifetime value?