An exclusive online discussion for senior marketing executives from various sectors across the Philippines.
Registration is no longer possible
Virtual Roundtable
Thursday, April 15th, 14:00 PHT
THE TOPIC
Business growth levers from acquisition to retention
This past year has resulted in an unprecedented acceleration in digital consumer behaviour. With this change, marketing leaders and company executives face challenges with strategy, platform adoption and shifting processes.
As demand grows, marketing and user acquisition strategy evolve from plain vanilla digital acquisition to more nuanced acquisition balanced on user cohorts that stay and grow with the platforms being used. From acquisition to retention to growth and profitability, it has become even more vital for decision-makers to identify the right drivers that control the entire journey.
- What are the most notable changes in user acquisition strategy over the past year?
- How can marketing leaders drive user engagement and discovery of the aha moment for B2C digital platforms?
- How can businesses enrich customer experience and cut through the data silos to provide a seamless experience?
- How can marketing leaders balance their focus and budgets between user engagement and improving customer lifetime value?
2:00 pm: Ortus Master of Ceremonies to make introductions
2:05 pm: Short Introduction by CleverTap
2:15 pm: Discussion instigated by the moderator and continued by the group
3:15 pm: End of session
Hosted by CleverTap
