Changing Role of the B2B Marketing Leader

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Roundtable Breakfast

Thursday, July 27th, 8:00 CEST
A meeting for Marketing Leaders of B2B companies in Geneva.

Changing Role of the B2B Marketing Leader

It is not about playing differently — it is a different game. Marketers playing by the old rules could find themselves on the losing end of a game with stagnant growth and a diminishing customer base. We brought together marketing leaders from b2b companies for breakfast and discussion exploring the following:

  • How is the game-changing, is this the end of marketing as we know it?
  • Achieving the impossible, giving people what they want and when they want it?
  • How will these changes affect the role of the modern b2b marketing leader, do they need a different seat at the table?

Hotel d’Angleterre, GenevaHotel d’Angleterre (Salon Parquet)

Quai du Mont-Blanc 17, 1201 Genève, Switzerland | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Attended by:

Co-Founder and Director at Safe Host SA
Head of Marketing at Kudelski Security
Director and Sr. Advisor at Wipro
Director of Consulting at Business & Decision
Director of Business Development at BlueOrchard Finance
Director of Global Accounts at SAP Hybris
Manager of Business Relationships at Umanova
Manager of Accounts, Sales & Marketing Cloud Solutions at Oracle
Manager of Casting Product Marketing & Biz Dev at ESI Group
Global Marketing Lead Graphics Solutions Business at HP
Manager of Casting Product Marketing & Biz Dev at ESI Group
Sales Executive at SERIAL SA

8:00 am: Senior B2B marketing leaders meet for coffee and breakfast
8:30 am: Start of discussion on “The evolving role of a modern B2B marketing leader and what that actually means”
9:30 am: Closure of formal proceedings

Hosted by The Ortus Club

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Event Detail

Thursday, July 27, 2017 08:00

Why attend?


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+1 323 615 2018