Closing the Gap: Moving Events Online
The way that companies organise events has been dramatically affected by COVID-19 lockdowns. With the banning of mass-gatherings and increasing travel restrictions, event marketing is finally being forced towards digital transformation. The interest for digital, virtual, or even blended experiences is rising as it can potentially mean saving time and costs while reaching larger audiences. Could this be an opportunity for businesses to add innovative virtual events to their marketing initiatives?
Key points for discussion:
- What are the pros and cons of hosting events online?
- How can digital events be unique and engaging?
- Will virtual events completely replace physical events?
- Does remote participation enable a richer and more meaningful experience thanks to instant features and analytics?
Marketing and Digital Transformation leaders and decision-makers from enterprise companies.
Job titles included: CDO, CMO, SVPs, VPs, Heads, Directors of Marketing and Digital
Please note, attendance was by invitation only and is complimentary for those invited.
2:50 pm (GMT -7): Participants are encouraged to log in to the virtual room.
3:00 pm (GMT -7): Welcome and short introduction by The Ortus Club
3:15 pm (GMT -7): Discussion instigated by the moderator and continued by the participants on “Closing the Gap: Moving Events Online”
4:15 pm (GMT -7): Discussion brought to a close and end of virtual discussion.