Closing the Gap: Moving Events Online
The way that companies organise events has been dramatically affected by COVID-19 lockdowns. With the banning of mass-gatherings and increasing travel restrictions, event marketing is finally being forced towards digital transformation. The interest for digital, virtual, or even blended experiences is rising as it can potentially mean saving time and costs while reaching larger audiences. Could this be an opportunity for businesses to add innovative virtual events to their marketing initiatives?
- What are the pros and cons of hosting events online?
- How can digital events be unique and engaging?
- Will virtual events completely replace physical events?
- Does remote participation enable a richer and more meaningful experience thanks to instant features and analytics?
Principal & Founder of Hello Sarah Christine
Chief Marketing Officer at Finastra
Global Head of Events at Darktrace
Head of Sales & Marketing at Oracle
Head of Marketing at Valtech
Head of BSS & OSS Marketing at Ericsson
Head of Startup Marketing at AWS
Head of PR & Communications at Revolut
Head of Marketing & Revenue Marketing at NetApp
Head of Affinity Marketing at Willis Towers Watsons
Director of at Phillips
Director of Marketing at Dassault Systémes
Director of Integrated Marketing & Transformation Marketing at Dell Technologies
Director of Executive Programs at Salesforce
Director of Global Marketing Operations at Finastra
Director of South Marketing at Zendesk
Director of Growth Marketing at Oracle
Director of Customer Experience & Events at Teradata
Director of Business Growth & Platform Solutions at MediaMonks
Senior Manager of Global Events at IFS
2:25 pm: Guest to check-in online
2:30 pm: Ortus Master of Ceremonies to make introductions
2:50 pm: Discussion instigated by the moderator and continued by the group
3:45 pm: End of session
Founder and Managing Partner | The Ortus Club
Sam is driven by his passion for business development. His objective is two-fold: bringing together senior executives to discuss relevant topics in their respective industries and helping them build long-term relationships with one another.
After completing his Master of Engineering Science at Oxford University where he was honoured with an Oxford Half Blue for Rugby Fives, Samuel worked various years for both BP and Focus Reports in London. He then founded in 2015, The Ortus Club, a general-knowledge sharing company that provides online and physical intimate forums in which executives can come together, share knowledge and exchange ideas. Since their establishment, they have hosted more than 200 discussions in various locations in the United States, Europe, Australia, and South East Asia.