CMO Exclusive: Why the relationship with IT is the key to success

Wednesday, October 12th, 12:00 AEST

Marketing leaders in Sydney are invited to join this roundtable luncheon on ‘CMO Exclusive: Why the relationship with IT is the key to success’.

An expert moderator will guide the knowledge-sharing event, stimulating discussion between participants in a closed, confidential environment. Attendance is by invitation only and complimentary.

CMO Exclusive: Why the relationship with IT is the key to success

The acceleration of digital transformation means brands must move at the speed of the customer just to keep up. As technology and data become the lifeblood of marketing effectiveness, and IT learns the language of customer experience, the relationship between CMOs and their CIOs is increasingly important. In fact, it’s a condition of success as a CMO.

Progress has been made, and siloes have been broken down; collaboration has become the name of the game. Do CMOs have an effective partnership for growth with their CIOs? Do they create their marketing strategy in isolation from their technology strategy?

  • What challenges do marketers face in understanding and leveraging existing and new technologies?
  • How can CMOs and CIOs form an effective dynamic leadership style to drive sustainable success?
  • What behaviours, trends, and technologies are shaping the CMO role in the future?

Ace Hotel Sydney – Tyne Room

47/53 Wentworth Ave, Sydney NSW 2000, Australia | Google Maps

The Ortus Club hosts knowledge-sharing discussions in the best private dining rooms in the world. These venues provide an elegant high-end atmosphere and impeccable table service.

Join leaders interested in discussing how CMOs can make the most of the CIO relationship, embracing the full power of technology and data to fuel accelerated growth.

Job titles may include CMO, VP of Marketing, Marketing Director, Head of Marketing, and other senior decision-makers.

12:00 PM Arrival of guests and reception
12:30 PM Welcome by The Ortus Club
12:35 PM Short address from Ogilvy and Acquia
12:45 PM Discussion instigated by the moderator and continued by the group over lunch
1:45 PM Discussion brought to a close and guests are encouraged to continue networking
2:30 PM Guests normally start leaving

Hosted by Ogilvy and Acquia

           

Event Detail

Wednesday, October 12, 2022 12:00
AEST
Sydney

Why attend?